5 Avoidable Mistakes in Press Release Writing

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Writing press releases for a Social Media, SEO, or Marketing campaign requires a bit of thought and a lot of preparation. Without the fundamentals, your release will end up in the trash bin of your recipient's email. A well written press release is a very valuable asset to any company and the success of the product or service can be dependant on it. Take a look at these steps to easily avoid getting trashed, and to become more successful at pushing your products or clients.

1. Not doing your research. Spend some time to actually read other press releases to see how they're worded, how they're put together, and mimic that. Additionally, don't only send your press releases to those in your niche: send them to other successful submission sites as well.

2. Don't assume your reader knows what you're talking about. If they have no clue about your product and you don't spell it out, why are they going to spread the word about your product? They're not. The goal is to get your PR reader to generate buzz to their audience or outlet. Let them know how!

3. Do NOT talk down to your readers. Don't be condescending. Period.

4. Adding too much 'fluff'. A press release is not a blog post. It is not an article. It is not a journal to get flowery with. It is a press release. Keep the fluff to a minimum and focus strictly on the details. Be informative and tell your reader what they need to know!

5. Boring subject lines. Chances are, most emails you delete are the type of subject line you DONT want to be putting on your press release. Be creative, and non-spammy. The difference between success and failure is a fine line. The subject line.

Avoid these mistakes and you'll have a much higher success rate across the board. Emails will be opened and media outlets will write or speak about your content. Above all else, PROOF READ.

Until next time.

-- Integraphix, a Chicago SEO Firm

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Chicago Search Engine Optimization: Is Affordable SEO Good SEO?

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There is no magic number that defines what affordable SEO is going to cost your company. The quality of the service, the company and what it's worth to you need to be taken into account before pricing is considered. You'll have to research the right Search Engine Optimization Company to determine who has the SEO Strategy and Packages that fits your company's needs. Here are some of the top Q&As you should be thinking about when you go looking for an affordable SEO company and whether they're offering you a good product for the price.

"What is your overall organic SEO strategy?"

This is the number one questions to have in your head when meeting with a Search Engine Marketing Firm. If they only offer a few White Hat SEO services, and the approach isn't targeted, then they are not offering great SEO. It would be a waste of time and money no matter how cheap their services are.

"What are the components of your SEO strategy?"

This is a great questions to ask your SEO company. A company that is utilizing several organic SEO tactics including organic, natural link-building that includes article writing and submission, press releases, directory submissions and blog posting. When all the these methods are combined, you'll have a great SEO campaign. If a company offers these for a fair price, which is usually between $500-700 for a great program, then you've found the company you want to work with.

"Is my Website optimized?"

This is an enormous part of the SEO puzzle, and an affordable SEO company should include html validation and website fixes including internal optimization strategies that balance your external SEO strategy. Broken links and messy html in your site, and even dirty URLs all contribute to your site NOT being ranked by major search engines. Fixing these will give you a better chance for first page placement.

Is affordable SEO always the best choice for Website Optimization? Not always, but if you ask these questions before hiring a company, you'll be able to ensure that you're getting a good service that will help your site rise to the top of the pack for your search engine keywords.

Is affordable SEO always good SEO? Not all of the time. If you ask the questions above before hiring a company, you will be able to ensure that you are getting a good service that will help your site soar to the top of the search engine results for your keywords.

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Have you ever heard someone say, “Work with what you have”? Most business owners are brainwashed into thinking they need to spend thousands of dollars a month to do anything effective with marketing strategies or search engine marketing. However, a business can generate revenue by working intelligently with the budget they've got available. This is where Integraphix comes into play. For only $10 a day, you can get an SEO plan that really works and can push to your website and business to the front of the back in as little as 3 months!

Let's say a local restaurant is looking to expand their delivery and special events room. They've got around $1000 a month to spend on search engine marketing. They want to reach new customers in their area and they want to gain at least 15 new customers a month just to start. This means they've got around $33 a day to spend if they spend their budget evenly across a 30 day period. Their web design company could create a quick online form that potential customers could fill out and have a phone number that people could call to ask about their pricing. It would be incredibly smart for this business to take advantage of SEO and Internet Marketing.

These days, local businesses have the opportunity to reach customers 24/7 using the internet, and they can run advertisements after hours on social media websites like Facebook and Twitter. Even with a small budget, there are several other types of strategies they could employ to reach their goal. It's smart to hire a company to do this for you, such as a Marketing Firm in Chicago like Integraphix because it's important to also be taking care of your business while your marketing firm handles the particulars of an advertising and internet marketing campaign.

For more information on Search Engine Marketing and SEO Marketing in Chicago, contact Integraphix today at 847.537.0067 for a FREE SEO Analysis!