9 Easy SEO tips

Search engine optimization can be a tricky, tricky business since things are constantly changing. Google likes to change the rules on doing SEO and normal people do as well by changing what they search and how they do it. So how do you know if you're doing SEO that is quality and will be noticed by the search engines?

1. Put your keyword in your domain. When you obtain a domain name, make sure that your keyword is in your domain name; search engines like to see this. 
2. Put your keyword in after your URL. This is the part of the URL that comes after your domain such as www.mywebsite.com/seo-tips-for-you instead of keeping it generic. Why does this matter? It matters because you have to allow search engines to know what pages are talking about before they get past the URL. 
3. Put keywords in your title tags, Meta descriptions, H1 tags, and web copy. When you have title tags on your site (which you have to have!), meta descriptions, H1s, and web copy, make sure you place your keyword(s) in there. You want the search engines to find things they like when they view your site. They like to see keywords. However, do not do keyword stuffing; this is when you stuff your content with keywords so much that it is overwhelming for search engines. 
4. Don't forget to optimize images on your site. When search engines crawl through your site, they will know if you have images; if the search engine can't determine what the image is, it will not care about the images. Make sure every image is optimized with a description. 
5. Build internal links. Your website will have more than one page and your blog will have more than one post; with these different pages and posts, make sure you create links between them. Have links on pages that connect to other pages or posts and vice versa. Search engines like to see that you have "alternate routes" on the highway that is your website. 
6. Make your site known to search engines. Just creating your site means nothing. You have to submit it to search engines! Submit your site to directories as well. 
7. Make your site easy to navigate. Search engines and people hate sites that take 10 years to navigate. If your site is not so easy that a new visitor can figure it out instantly, then your site will not get much traffic. 
8. Have good content. Your site needs to have content that is appropriate for your topics and that there is enough of it. Make sure your content is not copied or you will face big penalties from search engines. 
9. Get on social media. Have a company FB business page, twitter, YouTube,Yelp, Pinterest, Instagram, Tumblr, blog, etc. Now, which ones you choose matters to reach your target audience so do your research. Chances are Facebook and Twitter are going to reach everyone but as far as what else to add, that's where research will help you. 

Just so you know, if your business has a brick & mortar, then add Google Maps to your site. Search engines and people love seeing this on your site. 

If you are looking for a search engine marketing firm, the contact Integraphix - a Chicago marketing firm. 

Integraphix is a leading Chicago Marketing, Advertising and Creative Agency creating strong brand identity and marketing strategies with our unique mix of advertising, graphic design, web design, and internet marketing expertise. We give free consultations. 

Why Should I Do Search Engine Optimization?

Search engine optimization is a marketing aspect that many people do not consider when trying to increase their brand awareness. The truth is, search engine optimization is something that the majority of small companies need to utilize if they wish to gain notoriety in the small business world. Search
engine optimization is not the newest form of internet marketing but is certainly not the oldest; due to this factor, there are still companies who can be skeptical about why they should utilize these services.

But what are some concrete reasons for why a small company should do SEO? There are a few reasons.

1. The first reason small companies should do SEO is because of how many people ignore the paid search results. According to 2013 data, studies showed that approximately 94 percent of people ignored the paid search results and opted for the organic search results. Why is this the case? Well people tend to trust referrals from friends and those they know; despite not truly knowing the people who also like the organic links that you see, it is as if you do. See, the mind recognizes the popularity of the organic results and the fact that those links are ranked so well because they are genuinely good and have earned their place in line. When we see the paid links, we generally recognize they were bought and did not earn their place there; consequently, we do not trust that the paid links are genuinely helpful. They might be complete garbage but are only there because that company laid out the money for top spot. 
1. Think of it this way, do you trust a commercial or your best friend's referral when learning about a product? While you might trust both, you will most likely trust your friend's words more since you know they are not being paid to endorse or speak well of the product; they genuinely like it and want to tell you about it because they think you will like it as well. 
2. The second reason for SEO is because of how many people do not go past the first page of results on a search engine. When people search for something on the internet, they know that the best links come up first. When someone is searching for a helpful link, they will scan the first page in-depth, but fewer than 30 percent of people actually go to the second page. After unsuccessfully finding the link they want, most people will simply try a variation of their original search until they get something that is suitable. 
3. The third reason for SEO is due to the fact that small companies who do no sort of SEO do not rank well with search engines. If you read the first two reasons, you will see why this is a problem. A search engine will not rank your site well if it does not see the effort to appear as a good site, essentially. 

As a Chicago marketing company, Integraphix Inc. knows all about internet marketing and especially about SEO. If you are considering SEO for your business, give us a call at 847-537-0067, visit our site,  or email us at info@integraphix.com. We give free consultations and are a full-service Chicago marketing firm.  

          

The Importance of Link Building

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When it comes to Google and other internet Search Engine giants, the more links to have, the higher rankings you'll have. It's much like a popularity contest, and the more you have. It's quite the vicious cycle and all the search engines are the same.

The way Search Engines like Bing, Yahoo and Google judge this popularity is by the number of different websites that are connecting or linking to you. They know that if a great number of websites will link to you, then you must have something important or relevant to say; this will, over time, boost your rankings.

This is why Search Engine Optimization should focus on getting you quality back-links from several different websites. You'll find several ways to do this and may places and opportunities to create a back-link, and try to use several of them. Creating backlinks from several different websites will give you a greater chance of success than buying a pack of links from one website.

Chicago SEO: Top 5 Ranking Factors for Optimization

Chicago SEO

It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Chicago SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Chicago ranking factors you should be implementing on all of your websites.

Age of Domain

This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.

Content is king, content is king! Hail to the king of Chicago SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking

Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!

Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links

Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.

For more information on Chicago Marketing Agency, Chicago SEO, Chicago Web Design and Chicago Graphic Design, call us for a FREE consultation at 847.537.0067.

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Why Content-Driven SEO Is Key To Effective Internet Marketing

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Should you own a small business but have zero website presence, or if in case you have a site presence but it is still in the unknown side in the web world, then you definitely are missing out on a huge piece of the market. These days, individuals turn to Google, Yahoo! and Bing to search goods and services which they like or need. If you know you have a top-quality services that what your competition is at this time promoting online, then do the public a favor. Contract SEO services and get on the first page of Google!

SEO or search engine optimization is the native technique your internet site will get rated by search engines. For instance, SEO services Chicago firms make possible for establishments based in Chicago and elsewhere to land the top search results for a range of key words. This is achieved through content-driven SEO.

Significant content is produced for impending online buyers to observe and once they distinguish your web site stands out as the supplier of this applicable content, they will find it thus to their liking to go to see your site, advise their friends about your web site, and finally make an appointment for your service that you're marketing. With more people coming to your site, the search engines will appreciate the traffic and will then designate high page rank to you. In order that every time online consumers search for items which your establishment has for sale, your small business will at all times come up on the first page of results.

The comprehensive complement of SEO services Chicago valued clientele gain from involve content creation, content posting, and link building. With quality articles comes quality links and quality traffic to the website. If you are doing this for the first time, then beginning with, say, 48 keywords, will be adequate to see you jump from rank forgotten to rank known, until your way to the peak.

The beauty of Google SEO is how the results are enduring, and also you spend less and fewer time, effort, and money doing search engine optimization as you modestly keep your top rank. In comparison, PPC or pay per click campaigns will only drive traffic for a site while your dollar lasts. Each click amounts to dollars lost and as soon as the click halts, your ranking moreover drops.

Pick up some great SEO tricks and tips and find out how you can improve your search engine optimization on our website at http://www.integraphix.com/services/chicago_internet_marketing

Search Engine Optimization Tips: Chicago SEO

Chicago SEO

Search engine optimization better known as SEO, online business, promote well known marketing is one of the tools. Link building, link exchange and Google, MSN, Yahoo and the major high ranking in search engine can lead to various other methods. Web page it can easily be in the same way that plan quickly, access read and indexed by search engines. A few easy simple steps online presence and the company’s site, you can gain reputation.

SEO from time to time (and) is very effective. Here are some SEO tips and search engine approved by time and again the trick that you can use:

Title tags The main points for SEO has always been. Your page is what focus search engine are displayed within the title tags of your keywords is to keep. Maintaining the title tag is not guaranteed to be unique, such as the title multiple pages using the tag. Plus-your title tags in your keyword, do not spam. So people will want to click Explore read restrictions below Google i.e. 69 characters aim can read good keep it up.

Description tag fits in the title tag and put your keywords. SEO than this element in your visitors search engines for more. Description tag if you are unable to read and no one will be interested and date at the top of if you don’t click. Like the title tag and Google’s restrictions i.e. 156 characters for my page must be unique.

H1 tags the primary header tags and title tags, but do not exactly match what you need to fit the same keyword. Just for the SEO of your pages ch-H1 tags instead of the page to fit your design, make sure not to. So it’s not a big text, and CSS files in the size of the H1 tag, you can always change.

Anchor text on your page, also known as the “link text” your page, click the link. Any keyword anchor text posted on the page for your rankings earn about careful observation date. Certain more links with anchor text into a Web page that will be high points raised in it date.

Your page link is what helped improve search engine results page is your place. Always have pointed out in the confirmation page, the link is not broken links and they are not the source of the virus or malicious code, point to the page.

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SEO Firm: Don't Ask Sites for Links!

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Yep. That's what I said. Don't ask websites for links! It's bad PR. What you need to do is find people and connect. Network! Since many SEOs are trained in the traditional practice of link building, we typically go through a process somewhat like this.

1. Find a relevant website.

2. Search for contact information.

3. Get in touch and make a trade.

If you've done this before...you know this type of Chicago Internet Marketing sucks. Conversion rates are typically very low, and the Return on your Investment is there, but it is a painfully long road to travel. But there is a much better way.

Find human beings! 

What a concept! They can be bloggers, journalists, forum participants, social networkers, people in the media, or perhaps you're simply well connected already! (Lucky you!)

Follow them

No not like a stalker. Follow their internet contributions: Twitter, Facebook, their blog, Forum conversations, emails, etc. Don't ask for anything.

Make yourself useful to them

Offer them great content, give them a referral, build trust.

Make them aware of this 'thing' you have for them

Talk about it on Twitter, Facebook, LinkedIn, email, blog comments, or whatever way you wish to contact them.

There are huge advantages to building connections and links this way because it's coming from a trusted source and not from random email spam. People also like people. People who interact with them specifically. Getting an email from info@somerandomsite.com isn't likely to reap any rewards.

Credibility is huge here. Not only are you building credibility for yourself, but you're doing it for your clients as well. You've got greater brand awareness, attention from influential people, social sharing and more! And the best part? It's future proof. No matter what signals search engines measure, your work will carry value. If Facebook sharing or Tweeting takes over the internet, it won't be a problem, because you're already getting your links shared.

Good luck out there! We're rooting for you here at Integraphix. The process can be longer, but it will reduce the painful awkwardness on both sides of the fence. If you've got a comment, (a useful one) let us know by adding your name below!

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Integraphix, a Chicago SEO Firm

5 Avoidable Mistakes in Press Release Writing

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Writing press releases for a Social Media, SEO, or Marketing campaign requires a bit of thought and a lot of preparation. Without the fundamentals, your release will end up in the trash bin of your recipient's email. A well written press release is a very valuable asset to any company and the success of the product or service can be dependant on it. Take a look at these steps to easily avoid getting trashed, and to become more successful at pushing your products or clients.

1. Not doing your research. Spend some time to actually read other press releases to see how they're worded, how they're put together, and mimic that. Additionally, don't only send your press releases to those in your niche: send them to other successful submission sites as well.

2. Don't assume your reader knows what you're talking about. If they have no clue about your product and you don't spell it out, why are they going to spread the word about your product? They're not. The goal is to get your PR reader to generate buzz to their audience or outlet. Let them know how!

3. Do NOT talk down to your readers. Don't be condescending. Period.

4. Adding too much 'fluff'. A press release is not a blog post. It is not an article. It is not a journal to get flowery with. It is a press release. Keep the fluff to a minimum and focus strictly on the details. Be informative and tell your reader what they need to know!

5. Boring subject lines. Chances are, most emails you delete are the type of subject line you DONT want to be putting on your press release. Be creative, and non-spammy. The difference between success and failure is a fine line. The subject line.

Avoid these mistakes and you'll have a much higher success rate across the board. Emails will be opened and media outlets will write or speak about your content. Above all else, PROOF READ.

Until next time.

-- Integraphix, a Chicago SEO Firm

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Search Engine Marketing Experts

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Have you ever heard someone say, “Work with what you have”? Most business owners are brainwashed into thinking they need to spend thousands of dollars a month to do anything effective with marketing strategies or search engine marketing. However, a business can generate revenue by working intelligently with the budget they've got available. This is where Integraphix comes into play. For only $10 a day, you can get an SEO plan that really works and can push to your website and business to the front of the back in as little as 3 months!

Let's say a local restaurant is looking to expand their delivery and special events room. They've got around $1000 a month to spend on search engine marketing. They want to reach new customers in their area and they want to gain at least 15 new customers a month just to start. This means they've got around $33 a day to spend if they spend their budget evenly across a 30 day period. Their web design company could create a quick online form that potential customers could fill out and have a phone number that people could call to ask about their pricing. It would be incredibly smart for this business to take advantage of SEO and Internet Marketing.

These days, local businesses have the opportunity to reach customers 24/7 using the internet, and they can run advertisements after hours on social media websites like Facebook and Twitter. Even with a small budget, there are several other types of strategies they could employ to reach their goal. It's smart to hire a company to do this for you, such as a Marketing Firm in Chicago like Integraphix because it's important to also be taking care of your business while your marketing firm handles the particulars of an advertising and internet marketing campaign.

For more information on Search Engine Marketing and SEO Marketing in Chicago, contact Integraphix today at 847.537.0067 for a FREE SEO Analysis!