5 Reasons Why Your Company Needs to do SEO

Search engine optimization is a tool for businesses that can get their name in front of web users whenever they search for things related to that business. However, there are some people who believe it is not worth the time, effort, or money. So why should you not believe those people but rather invest in SEO?

1. SEO works. Unless your company is a huge company that has throngs of followers and can have people visiting your website because it simply exists, then your company needs SEO to show people your website exists and that they should go to it. When you are a small to medium sized company, you will see that people will not find your website unless you do SEO. If you sign up for Google Analytics without SEO, check out what your Google Analytics says after just a month or two of doing SEO, you'll see a difference. With SEO, your link can appear as the first link under the paid links (Google Adwords), people trust the organic links (where yours will be) over the paid links. 
2. It will work for a long time. Looking at how search engines function and continue to change, it has been shown that search engine optimization will not stop being a worthy investment anytime soon. As long as there are keywords and links on the internet, SEO will be a force on the internet. It will also work for a long time since SEO is like a train; it takes a little bit of time and effort to gain traction and chug along but once it does, it goes for a while. 
3. It is cost efficient. Compared to the cost of other kinds of marketing, including internet marketing, paying for SEO is much more efficient since the pricing is lower yet your results last longer. 
4. People use the internet for research. When someone is looking to install a home sprinkler system so their lawns get consistent watering, they are going to look for a company on the internet that services their areas. When they see your organic link up there and think, "Hmm, I'll check them out" guess what, they will check your site out! Once they do and they decide you're a worthy company to contact or not, they'll make the next move. Of course, you'd have never gotten the chance if you didn't do SEO. 
5. The competition is doing SEO too. If you have competitors, which you do, then you will be outshined if they are doing SEO and you are not. They will be in a position to be seen by the internet and your site won't even be listed on the internet, according to search engines. 

Putting time and effort into organic SEO is a worthy venture for any company that is of small, medium, or even large stature. Very few companies are able to have a dominating presence on the internet without any SEO assistance. 

9 Easy SEO tips

Search engine optimization can be a tricky, tricky business since things are constantly changing. Google likes to change the rules on doing SEO and normal people do as well by changing what they search and how they do it. So how do you know if you're doing SEO that is quality and will be noticed by the search engines?

1. Put your keyword in your domain. When you obtain a domain name, make sure that your keyword is in your domain name; search engines like to see this. 
2. Put your keyword in after your URL. This is the part of the URL that comes after your domain such as www.mywebsite.com/seo-tips-for-you instead of keeping it generic. Why does this matter? It matters because you have to allow search engines to know what pages are talking about before they get past the URL. 
3. Put keywords in your title tags, Meta descriptions, H1 tags, and web copy. When you have title tags on your site (which you have to have!), meta descriptions, H1s, and web copy, make sure you place your keyword(s) in there. You want the search engines to find things they like when they view your site. They like to see keywords. However, do not do keyword stuffing; this is when you stuff your content with keywords so much that it is overwhelming for search engines. 
4. Don't forget to optimize images on your site. When search engines crawl through your site, they will know if you have images; if the search engine can't determine what the image is, it will not care about the images. Make sure every image is optimized with a description. 
5. Build internal links. Your website will have more than one page and your blog will have more than one post; with these different pages and posts, make sure you create links between them. Have links on pages that connect to other pages or posts and vice versa. Search engines like to see that you have "alternate routes" on the highway that is your website. 
6. Make your site known to search engines. Just creating your site means nothing. You have to submit it to search engines! Submit your site to directories as well. 
7. Make your site easy to navigate. Search engines and people hate sites that take 10 years to navigate. If your site is not so easy that a new visitor can figure it out instantly, then your site will not get much traffic. 
8. Have good content. Your site needs to have content that is appropriate for your topics and that there is enough of it. Make sure your content is not copied or you will face big penalties from search engines. 
9. Get on social media. Have a company FB business page, twitter, YouTube,Yelp, Pinterest, Instagram, Tumblr, blog, etc. Now, which ones you choose matters to reach your target audience so do your research. Chances are Facebook and Twitter are going to reach everyone but as far as what else to add, that's where research will help you. 

Just so you know, if your business has a brick & mortar, then add Google Maps to your site. Search engines and people love seeing this on your site. 

If you are looking for a search engine marketing firm, the contact Integraphix - a Chicago marketing firm. 

Integraphix is a leading Chicago Marketing, Advertising and Creative Agency creating strong brand identity and marketing strategies with our unique mix of advertising, graphic design, web design, and internet marketing expertise. We give free consultations. 

The Importance of Website Audits

If you do search engine optimization, then you have a website. Since you have a website, you should look at how it is doing and how SEO is affecting your website. How do you do this? There are two programs that you should have (in addition to others but we will focus on two) that can tell you how

your website is doing.

Using these two tools below will help you truly analyze how your website is performing and how it can be made better or if you have done everything right. If you want your website to be successful and not get penalized by search engines, then you are going to have to do website audits on your site. Admittedly, doing one can be scary, especially if you haven't done them before, because you may find that you have a lot to fix. These are not only helpful and necessary if you do SEO but also if you do web design because you want to know what to do during your designing so your site or your client's site perform well; if they perform well because of a great design, you will look good, real good.

The first program that you should have if you do SEO, whether for your own site or someone else's, is Website Auditor in the SEO Powersuite package. What does Website Auditor do? This tool looks through an entire website and shows all the structural parts of the website which includes things like the pages, site errors, validation, and much more. You can see things like your Google Page Rank, Alexa rating, where links are from/where they're going, any site problems, warnings/red flags, anything you want and need to know about your website.

The second program you should utilize is Google Analytics. This will give you measurements of how many people are visiting your site, where they are from, how long they look at your site, how many pages, how they found your site, etc. Anything you need to know about who looks at your site, you can find out.



If you are looking for a search engine optimization company, hire Integraphix - a Chicago marketing company.

Updating Your Keywords

Successful search engine optimization is about having keywords. Keywords are what connect your website to what people search on search engines like Google, Bing, and Yahoo.

While finding the perfect keyword is important to the success of your search engine optimization it is more important to understand why you use the keywords you choose. An SEO consultant agency or internet marketing agency will know the importance of why certain keywords win over other keywords. One reason is because you want keywords that have lower competition while having higher amounts of searches. More importantly, an internet marketing firm will know that the keywords will speak to the company's target markets.

In addition to knowing why it is important to know the right keywords to choose for your search engine optimization marketing but it also what are your next set of keywords? The tricky thing about keywords is that after a while, they become less effective. If you know anything about marketing , then you know that consumers change their minds all. the. time. It is frustrating. Consequently, while certain keywords will work for a while, you will have to change them after a few months because people are no longer searching for those words as much as they used to.

Keywords are a cornerstone to successful and search engine optimization . Do it right and you're golden. The only trick is this, you won't always do it right.

Benefits of SEO

♥ SEO results in increased targeted traffic to your website♥ SEO helps create brand identity
♥ SEO creates better search engine positioning
♥ SEO helps you gain competitive advantage
♥ SEO results in fast measurable ROI
♥ SEO boosts product sales and online visibility
♥ SEO brings in free targeted traffic and hence results in low client acquisition costs
♥ SEO can allow you to compete efficiently and effectively against larger competitors
♥ SEO provides continuous online visibility
♥ SEO is the cheapest marketing tool even on the net

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