The Best Way to Help Your SEO

When it comes to having good SEO, you need to have this one thing down or else your search engine optimization will suffer greatly.

What is that one thing? CONTENT. Content, my friends. As an SEO firm, we operate offices across the country and one thing we can tell you is that people all over love to see good content. Of course, good content doesn't just soothe the soul of humans, it also soothes the souls of the search engines.

You have to write great content! This is the heart of your SEO efforts. What is great content? It is content that helps people, is captivating, relatable, interesting, and even sales-oriented. Great content shows your customers why they need your services and how you can better their lives. It gets people to realize they have a connection with your brand. Sure, you can write about your cat and how he is adorable but that will not work for your flooring site.

You have to write unique content. This means no copying what other people write. One, that's plagiarism. Two, if you avoid that, it just looks tacky. Do your own research and find out what people want to read and write about that. Write stuff that is not on other sites or other pages of your site. As an SEO company, we can't stress this enough. People hate it. Search engines hate it.

Post new content frequently. Your site should have new content added to it on a regular basis. A site that adds new content is seen as more credible than static sites. Your rankings will see great improvements if you do this. Search engine rankings are sometimes hard to achieve, you want to do all you can to get them!

Need help creating great content? Then contact Integraphix who has a whole team of talented marketing specialists who write specifically for SEO purposes.

5 Reasons Why Your Company Needs to do SEO

Search engine optimization is a tool for businesses that can get their name in front of web users whenever they search for things related to that business. However, there are some people who believe it is not worth the time, effort, or money. So why should you not believe those people but rather invest in SEO?

1. SEO works. Unless your company is a huge company that has throngs of followers and can have people visiting your website because it simply exists, then your company needs SEO to show people your website exists and that they should go to it. When you are a small to medium sized company, you will see that people will not find your website unless you do SEO. If you sign up for Google Analytics without SEO, check out what your Google Analytics says after just a month or two of doing SEO, you'll see a difference. With SEO, your link can appear as the first link under the paid links (Google Adwords), people trust the organic links (where yours will be) over the paid links. 
2. It will work for a long time. Looking at how search engines function and continue to change, it has been shown that search engine optimization will not stop being a worthy investment anytime soon. As long as there are keywords and links on the internet, SEO will be a force on the internet. It will also work for a long time since SEO is like a train; it takes a little bit of time and effort to gain traction and chug along but once it does, it goes for a while. 
3. It is cost efficient. Compared to the cost of other kinds of marketing, including internet marketing, paying for SEO is much more efficient since the pricing is lower yet your results last longer. 
4. People use the internet for research. When someone is looking to install a home sprinkler system so their lawns get consistent watering, they are going to look for a company on the internet that services their areas. When they see your organic link up there and think, "Hmm, I'll check them out" guess what, they will check your site out! Once they do and they decide you're a worthy company to contact or not, they'll make the next move. Of course, you'd have never gotten the chance if you didn't do SEO. 
5. The competition is doing SEO too. If you have competitors, which you do, then you will be outshined if they are doing SEO and you are not. They will be in a position to be seen by the internet and your site won't even be listed on the internet, according to search engines. 

Putting time and effort into organic SEO is a worthy venture for any company that is of small, medium, or even large stature. Very few companies are able to have a dominating presence on the internet without any SEO assistance. 

3 Things That Can Harm Your SEO

SEO has a lot of components to it and each one is essentially as important as the other parts because they all contribute important aspects to successful SEO efforts. If you do not do all of the different components currently, your SEO will suffer. However, there are three things that harm your SEO without you really even realizing it. Well, until you read this blog post.

1. Not having fresh content. Not having fresh content when you write things like blogs and articles, as well as your website content, means that search engines will not like you. If you don't have original content, then that means you copied it from somewhere else and that is plagiarism and a big no-no to search engines. What will happen? You will be penalized by either have bad rankings and even getting your website blocked. Believe it or not, copying content you wrote but for something else counts too; did you have a great article that you think would make for a wonderful blog post as well? Well, you can reuse it but you'd better change the words and rewrite it or you'll be in some trouble. Trust someone in the search engine optimization business who does blogging, search engines know when you do this. 
2. Having a slow loading site. People expect websites to load in less than a second. So what if your website takes 5 seconds to load, or worse, 10 seconds? In the grand scheme of things, waiting 10 seconds for something like the internet to load and getting upset is ludicrous, but it is what it is. So how does a slow website harm your SEO? Well, the point of SEO is to get your website more exposure and get more people to visit your website; if your site takes too long to load, people give up on it and leave. People giving up on your site does not accomplish the goal of SEO; in fact, it raises your bounce rate which can harm your ranking chances. 
3. Poor navigation of the website. This can harm your SEO because if a search engine crawler has trouble moving around your site, it will not send a favorable report back to Google, Yahoo, whoever, and it will not look good for you. Also, if people have trouble, navigating your site, they won't return and that won't be good for you either. 

Take a look at these three things when analyzing your site and its promotion. If you have any questions, feel free to contact Integraphix - a Chicago marketing company and we'll be glad to help you out. 

The Importance of Website Audits

If you do search engine optimization, then you have a website. Since you have a website, you should look at how it is doing and how SEO is affecting your website. How do you do this? There are two programs that you should have (in addition to others but we will focus on two) that can tell you how

your website is doing.

Using these two tools below will help you truly analyze how your website is performing and how it can be made better or if you have done everything right. If you want your website to be successful and not get penalized by search engines, then you are going to have to do website audits on your site. Admittedly, doing one can be scary, especially if you haven't done them before, because you may find that you have a lot to fix. These are not only helpful and necessary if you do SEO but also if you do web design because you want to know what to do during your designing so your site or your client's site perform well; if they perform well because of a great design, you will look good, real good.

The first program that you should have if you do SEO, whether for your own site or someone else's, is Website Auditor in the SEO Powersuite package. What does Website Auditor do? This tool looks through an entire website and shows all the structural parts of the website which includes things like the pages, site errors, validation, and much more. You can see things like your Google Page Rank, Alexa rating, where links are from/where they're going, any site problems, warnings/red flags, anything you want and need to know about your website.

The second program you should utilize is Google Analytics. This will give you measurements of how many people are visiting your site, where they are from, how long they look at your site, how many pages, how they found your site, etc. Anything you need to know about who looks at your site, you can find out.



If you are looking for a search engine optimization company, hire Integraphix - a Chicago marketing company.

Why Should I Do Search Engine Optimization?

Search engine optimization is a marketing aspect that many people do not consider when trying to increase their brand awareness. The truth is, search engine optimization is something that the majority of small companies need to utilize if they wish to gain notoriety in the small business world. Search
engine optimization is not the newest form of internet marketing but is certainly not the oldest; due to this factor, there are still companies who can be skeptical about why they should utilize these services.

But what are some concrete reasons for why a small company should do SEO? There are a few reasons.

1. The first reason small companies should do SEO is because of how many people ignore the paid search results. According to 2013 data, studies showed that approximately 94 percent of people ignored the paid search results and opted for the organic search results. Why is this the case? Well people tend to trust referrals from friends and those they know; despite not truly knowing the people who also like the organic links that you see, it is as if you do. See, the mind recognizes the popularity of the organic results and the fact that those links are ranked so well because they are genuinely good and have earned their place in line. When we see the paid links, we generally recognize they were bought and did not earn their place there; consequently, we do not trust that the paid links are genuinely helpful. They might be complete garbage but are only there because that company laid out the money for top spot. 
1. Think of it this way, do you trust a commercial or your best friend's referral when learning about a product? While you might trust both, you will most likely trust your friend's words more since you know they are not being paid to endorse or speak well of the product; they genuinely like it and want to tell you about it because they think you will like it as well. 
2. The second reason for SEO is because of how many people do not go past the first page of results on a search engine. When people search for something on the internet, they know that the best links come up first. When someone is searching for a helpful link, they will scan the first page in-depth, but fewer than 30 percent of people actually go to the second page. After unsuccessfully finding the link they want, most people will simply try a variation of their original search until they get something that is suitable. 
3. The third reason for SEO is due to the fact that small companies who do no sort of SEO do not rank well with search engines. If you read the first two reasons, you will see why this is a problem. A search engine will not rank your site well if it does not see the effort to appear as a good site, essentially. 

As a Chicago marketing company, Integraphix Inc. knows all about internet marketing and especially about SEO. If you are considering SEO for your business, give us a call at 847-537-0067, visit our site,  or email us at info@integraphix.com. We give free consultations and are a full-service Chicago marketing firm.  

          

Don't Rush to Change Keywords

If you do search engine optimization, you know about keywords. Keywords are your backbone for search engine optimization. They are what get you noticed by the world on the internet. Keywords are the things that people type into the search engines and why your material on the internet and your website become relevant to the people using those keywords. The only problem is that many people are eager to change the keywords and try to be innovative.

The thing about keywords is that they have to establish themselves in reference to your website. So, for example, you use "Dentist in Chicagoland" as a keyword for your dentist office, this keyword has to become associated with your website, according to the search engines. If you change your keywords too often, then the search engines don't like it and your rankings will suffer.

Keywords can stick around for a few months or even longer so you don't really have to worry about them having a short expiration date, they aren't like milk. Think of them more like juice.

If you do not know how to choose a keyword, well there is a science to that. Keywords are often 2-3 words long. one word phrases are called short-tail keywords and they make up less than 30% of searches on the web. Phrases longer than 3 words are called long-tail keywords and make up gets fewer uses with each additional word. The longer and more precise the keywords are, the sooner you will get increased traffic. It is easier to optimize a site and rank for a unique phrase with little competition. The longer and more precise your keyword is, the fewer visitors you will get, but the more targeted your traffic is. The narrower the search term you target, the greater part of visitors convert to actual customers.

When choosing keywords, you want to make a list of keywords to choose from. They must pertain to what you offer or sell. To help you, you can use the Google Keyword Planner tool. You can use more general keywords or more specific like "Chicago Instrument Shop". What makes it more specific is the addition of "Chicago".

How do you pick the best keywords? Good question. You will need to calculate the Keyword Efficiency Index, or KEI. This index show you how good a keyword is for bringing traffic to your site. You will want keywords with high KEI. There are three components to KEI and they are: relevance ( how closely your keyword is related to what you offer to your customers. You can rank the relevance in terms of excellent, good, or poor). Another component of KEI is the search volume (this is how many queries are made for a keyword per month). The third component is competition (how many websites try to rank for this keyword- generally, all sites that have the same keyword as you are your online competition. The fewer websites that are optimized for the same keyword, the better KEI).

As a Chicago marketing company, we do all sorts of internet marketing, search engine optimization, social media marketing, blogs, web design, and more. We know all about keywords and how they work and how to use them to someone's advantage.

Why Your Company Needs a Blog

Yes, we have decided that we are going to 'blog' about 'blogging' today.  If you constantly find yourself putting off starting up a blog for your company, you should get started as soon as possible.  There are about a million good reasons why a company should have a blog and as a Chicago SEO company, we cannot stress a blog's importance enough.  If you have been putting it off, here's why you should get started today:

1- A blog is essential to boost your SEO: As a Chicago SEO company, we constantly tell our customers how effective a blog is for boosting their website's SEO rankings.  Search engine crawlers love, love, love fresh, brand new content being added to a website on a constant basis.  Sticking a blog right on your website will give you the ability to add that fresh content every time you post something new.  Postings give you a chance to utilize keywords and show search engines that you are actively using and updating your website.  When we do web design for a client we typically create a built in blog right on the client's website.  We suggest having multiple blogs if you can keep up with it.  The more blogs your company has that link back to your company's website, the better off you are in the world of search engine optimization. A blog, whether your blog is through blogger or you are using a blog on your website, gives you a great place to add links back to your website, which is also a great way (if not the best way) to boost SEO rankings.

2- A blog is a great place to show that you are the expert in your industry: Refine your list of potential blog topics and stick to talking about topics related to your company's industry.  Say you own a coffee shop, then topics that you should blog about should all surround the industry you belong to.  Keeping it relevant will help search engine's crawlers identify who your business is and what you do and will give you a chance to become the expert in your industry.  Your blog gives you a special place to show what you know and impress potential customers.  

3- A blog is a great way to interact with potential and current customers: A blog is a great place to spearhead conversations with your potential and current customers.  Your blog will keep your customers informed and has the ability to help you reel in potential customers.  Just like your social media profiles, blogging is another great way to bring the social aspect to your business.

4- Your blog will help you build your brand: Blogging is a simple way of helping you establish your brand.  Blogging gives you the ability to make your brand more personal and drive more traffic to your company's website, which in turn helps you build your brand.  Perhaps lots of people begin reading your company blog, then great!  Put on your sales hat and lead those blog readers back to your company's website.  That gives your company all the more potential to get that brand exposure you have been craving.

5- Blogging will help keep yourself and your customers in the loop:  Since your company blog should take on topics related to your industry, it can serve as a learning tool not only for your readers and customers, but also for yourself.  A great way to stay current with the latest industry trends is to blog about it.  Your blog could also serve as a vehicle for communicating the latest company news almost like a company newsletter.

Looking for tips on creating a company blog?  We'd be happy to discuss blogging with you.  Feel free to comment below or contact us.

Social Bookmarking and SEO

When it comes to search engine optimization there are a million little external things you can be doing to improve your website's rankings.  Submitting to local directories, backlinking, blogging, using social media regularly, and social bookmarking all aid in helping your website to rank highly for your chosen keywords.  If you have yet to dive into social bookmarking as one of your external SEO tactics our SEO specialists suggest you give it a chance, and here's why:

Social bookmarking provides fast indexing

Social bookmarking is one of the quickest ways to get your website found and indexed by search engines.  Search engine crawlers quite regularly index the popular social bookmarking sites, which will boost your chances of being indexed by the search engines.  Social bookmarking gives you and your website the changes to be found a lot faster, which is a good draw. Social bookmarking allows you to put your keywords to good use only helping your SEO rankings.

Social bookmarking gives you the opportunity to drive some serious traffic

If you are putting out great, relevant content you can expect some great web traffic from social bookmarking.  If you're looking to drive some serious traffic to your website just remember that quality content really does go a long way.  The more social bookmarking sites you submit to the more opportunities you have to draw traffic back to your website.  Attracting your target audience has never been easier.

Social bookmarking makes online branding easy

Social bookmarking gives you a great space to create more links back to your website, but also make your business more personable.  Social bookmarking sites can become great personalized spaces for you and your business allowing you to get some brand recognition.

What Social Bookmarking Sites Should You Use?

Just like the ones displayed up above in the picture, there are a plethora of social bookmarking sites that you can utilize to help you start your social bookmarking and improve your rankings.  As an SEO Firm in Chicago we suggest using as many as you can keep up with.  A few of the main social bookmarking sites that we suggest using for search engine optimization purposes include Digg, Reddit, Fark, Blinklist, Stumbleupon, and Del.icio.us.  We rely on a mix of those when doing search engine optimization for clients.  Some social bookmarking sites give you the option to do a trial, so test a few out if you can and see how they work before committing to using one.

Comments or questions on doing social bookmarking to help improve your search engine rankings, feel free to leave us a comment below or contact us.

Social Media’s Role on SEO

The new year is vastly approaching and you want to drive more traffic to your website.  Makes perfect sense to us!  As a team of web designers and SEO specialists, we cannot stress the importance of SEO enough when it comes to getting more traffic to your website.  We’ve said it before and we’ll say it again: social media greatly affects SEO rankings, but what is social media’s role in it all?  Here’s a few ways that social media can and will affect your SEO rankings:

Social media site content speaks to the search engines

Okay, well sort of!  Social media content, when updated regularly and when well written, lets search engines know that your business is an active online participant.  If and when social media engagement becomes a ranking factor for your website, you will surely benefit if you spend time on social media sites.  If you haven’t immersed yourself or your business in social media, now is the time to do it.  Don’t have the time?  Set up a consultation with a social media company or a marketing company well-versed in speaking social media. 

The more links back to your website the better

The more sites that link back to your website, the better your SEO rankings will be, so this means all those social media sites you have created and began using are great links back to your website.  Because social media sites point back to your website, it will help create better SEO rankings for your website.  As an SEO firm, we always tell clients to picture their website in the center of a spider’s web and that it’s their job to create extensions from that web that will bring people straight to their website.  That is exactly what creating and using social media sites will do for you.  Perhaps someone didn’t find your website yet, but they did find your social media page.  Great.  Now bring them to your website and sell them on your services and products.  That’s what it is all about!

Be an active participant

Don’t expect to receive any kind of rankings boost just because you finally set up that Twitter account last week.  You have to be an active participant and yes, the search engines know who is an active participant and who’s not.  This means that if set up your social media accounts a year ago, but have never used them, they will not do you any good.  Try to set aside time out of your day each day to post some relevant content for potential customers to read and for search engines to grab on to.  Being an active social media participant means that you are posting great, original content, reposting other people’s great content, and interacting with potential customers.  If you find that you just do not have the time consider speaking with a social media firm or a marketing company.

Social media sites provide an opportunity for optimization

Social media sites are a great place for optimization tactics to take place.  Utilize social media sites as a way to get friends, fans and followers back to your website.  Social media profiles can be optimized for search similar to internally optimizing a website, so tag your images, write a great about us or company bio and utilize those keywords. 

The ability of sharing content greatly affects rankings

Encourage friends, fans and followers to share your content.  Sharing content is a great way to give your search engine rankings a boost.  Use strong calls to action in all of your posts and encourage readers to share your content through social networks.

Comment or questions are always welcome, feel free to comment below or contact us.

Things You Need to Know About SEO

As a Chicago SEO Company we know that starting the all-important process of Search Engine Optimization is no walk in the park.  While many people want to see results overnight, the truth is that it could take anywhere from three months to an entire year to begin seeing solid numbers.  When starting SEO there are some basics you need to take into account to help see your website begin ranking for your chosen keywords.  Here’s our list of the core basics:

1- NO duplicate content: Under no circumstances should you copy content from someone else’s website and paste it on your own and not because that is just plain stealing, but because you will be punished by the search engines for such conduct.  The search engines are looking for original content and in that process, they are apt to rank websites with original content much more highly and penalize anyone who has duplicated content.  Search engine's are all-knowing.  They know who put up the content first and who put it up second and will punish the website that has the bootlegged content accordingly.    

2- Backlinking: Backlinking, what most SEO companies deem as an external SEO service, is the process of providing links to places outside of your website that link directly back to your website.  When you create links from external sites they need to be carefully created to be valuable as links for search engine positioning.  Backlinks are a great external SEO tactic to help your website to improve in search engine rankings. 

3- Quality content: As we already addressed, not only can your website content not be duplicated from another source, but it also needs to be good quality content.  Keyword stuffing your content, which just means filling your content with as many keywords as possible, will only hurt your rankings and the search engines will see that you are doing that and penalize you and your website accordingly.  Instead create great, engaging content that utilizes your keywords properly and that will help you increase your SEOrankings.

4- NO hidden text:  Are you hiding text in your website in hopes that you can trick the search engines into ranking you?  Think again!  Search engines are extremely smart and know when text is being hidden and yes, they will penalize you and your website for it.  Just say NO to hidden text!  Stick to lots of visible, quality text.

5- Powerful title tags:  Title tags are undoubtedly one of the most important parts of searchengine optimization.  Your title tags should comply with the theme of the page.  Each page should have a different title tag since all of your pages are different.  Search engines look to title tags as a simple phrase that lets them know what the page is all about.  It helps greatly with rankings, so make sure you are creating great title tags for all the pages belonging to your website.

Check back with us next Thursday as we continue on with our SEO-themed Thursdays.  If you have any comments or question regarding SEO, feel free to leave us a comment below or contact us with questions.  

Social Media Marketing Tactics for 2013

2013 is rapidly approaching and hopefully by now you and your company have already determined exactly what is going into your 2013 social media marketing plans.  Perhaps you are behind or you are looking to really boost your marketing plans for 2013, then consider a few of our social media marketing tactics for your 2013 plans:

1- Bump up your use of photos:  Consumers love great photographs.  These days we all may be too busy to stop and read a story, but what's great about a good photo is that it can easily grab people's attention.  For 2013, we suggest creating an entire integrated content strategy around photographs using social media sites like Instagram, Pinterest, or even Facebook.  

2- Focus on building consumer trust:  Since trust is such a big part of what makes or breaks a brand, work your hardest on building consumer trust.  Consumers today are savvy and know when they are just being pushed into purchasing a product.  What do you do?  Rather than just plastering ads everywhere, consider sticking relevant and useful content in a multitude of places.  Nowadays, consumers are apt to trust content that comes from a multitude of places in multiple formats.

3- Use your connections: We're all pretty aware that these days consumers are much more likely to trust a recommendation from a friend than social media ads.  Make 2013 a year full of great customer referrals.  Encourage customers to share your company's information via social media.

4- Get personal:  If you are hoping to built trust with customers through social media marketing, get personal.  No one wants to speak to the robot behind the company.  Consumers want to see who your brand really is, so make sure that in the 2013 months you are making an effort to get more personal with your customers.  Social media marketing is a great way to do just that.

5- Build on relationships formed via social media:  One of the best parts of engaging your business in social media is the relationships you are able to form just by using it.  For 2013 make it your personal mission to take social media relationships further.  Take relationships formed on social media to the next level and try out an email campaign to continually reach your audience.

Looking for more tips on improving your social media marketing for 2013?  Leave a comment below or contact us.

Creating a Content Strategy

We've said it before and we're saying it again... Content most certainly is king, especially in the world of search engine optimization.  Search engines reward those websites that successfully provide fresh, plentiful and relevant content, which is why creating a content strategy is so vital to your business's growth.   As a Chicago SEO Company, we know the power of good content and truly believe that good content not only attracts your target audience, but it also educates and builds trust with them.  Think of content as the foundation for your internet marketing efforts.  Consider the following tips when creating a content strategy:

Step 1- Assess and identify your goals:  Assessing and identifying your goals are definitely step one.  In order to figure out where you want to be, you have to first assess where you currently are.  Ask yourself questions such as: What are you currently happy with?  What would you like to see change?  Who are you trying to reach?  Are you looking to increase brand awareness?  Make a list of your goals first so you can begin to form specific content strategies around your goals.

Step 2- The message:  The crux of a content strategy is determining what your target audience needs to know.  To figure out what your target audience or customer needs to know you have to "swim in the same pool they swim in."  If your target audience is predominately on Facebook, join Facebook and interact with them.  Get a feel for who they are and what they want to know and begin to structure your content around them and their needs.

Step 3- Taking action:  Whenever you put out content for your customers you must identify what action your want readers to take upon reading your content.  Do you want them to buy your product immediately?  Do you want them to read more about your services?  Do you want them to simply contact you for more information?  Structure your content around the action you would like to see your customer take.  When it's done correctly, you'll begin to see the kind of participation you are looking for.

Step 4- Content distribution: There are a variety of ways that you can disseminate your content with options such as emails, blogs, social networking posts, press releases, articles, case studies, reviews, testimonials, etc.  It's not recommended to choose one and just see what happens.  Try a mix and determine which works best for your company and target audience.

Step 5- The results: Now what good would all of your hard work developing a content strategy be if you didn't track your results?  Probably not much good at all since you would have no way of determining what the new strategy has achieved without measuring.  Web analytics are a great way to measure your traffic, visitor activity, and whole lot more.  Measuring results lets you know what you are doing right and what you need to be doing in the future, especially when you compare your results against your initial goals.  

If you're looking for more tips on creating a content strategy, feel free to comment below or contact us.

Optimize Your Pinterest

The power of search engine optimization doesn’t need to just be confined to your website and blog.  All of your social media pages, whether it’s Twitter, Facebook, LinkedIn, or even Pinterest, should be optimized.  When we optimize, we prefer to optimize all the way, so this way you are maximizing your potential to be ranked higher by search engines.  While algorithms probably have not been accounting for likes, pins and comments quite yet, we certainly are starting to see more and more Pinterest results appearing in Google.  Here are some tips on optimizing your Pinterest page:

Don’t just repin, upload some of your own images:  Don’t get us wrong, repining is a big part of Pinterest’s purpose, but try to have an equal balance of pins that are repined from others and your own uploads.  Uploading your own images will have more weight when it comes to optimization.  Repining other peoples’ pins can help increase your page’s popularity.  After all, this is social media!

Pin from a variety of sources: Don’t pull all of your pins from one source.  Try uploading from multiple sources.  Having a variety of images from all different sources will help make your Pinterest page more interesting as opposed to other people or companies' pages repining from the same sources all the time.  Variety is the spice of life!

Name images you upload with keywords: The file name you have saved your images as can become important when it comes to optimizing your Pinterest page.  Instead of uploading a picture with a file name like 5832058209.jpg try something like chocolate-cake-recipe.jpg.  Make the file name relevant to what your picture and board are about.  If your entire board is about chocolate cake and the picture you’re uploading is a picture of chocolate cake with a recipe attached, then name it accordingly.  You want your chocolate cake board to utilize the keywords chocolate cake as much as possible. 

Leave lengthy descriptions: Pinterest always allows users to leave a description of up to 500 words.  Here’s the challenge: 500 words can be a little lengthy and perhaps be deemed as annoying or overkill, but we say use those words up.  Make your descriptions lengthy with plenty of keywords. 

Name your board appropriately: Pay close attention to what you name your boards since the titles of your boards will be apart of the search engine optimization process.  Say you own an Italian Restaurant and you want your page to come up in Italian Cuisine search results, then don’t name your board “Food We Love” or “Food We Make.”  Name it simply “Our Italian Cuisine.” 

As a Chicago Marketing Company, we have really been able to see the different search engine optimization makes for our clients.  Don't just optimize your website.  Optimize your social media pages as well to achieve optimal results.  If you have comments or questions on anything SEO related feel free to drop us a comment or contact us.