Back in April, Google rolled out major algorithm update
dubbed the “web spam update,” also known as the “Penguin” update. Most major algorithm updates cause heavy
protest, but “Penguin” caused much more than just protest. It caused panic amongst webmasters and SEO experts. Weeks of speculation and worry
over the idea of “over-optimization” penalties lead to lost traffic and revenue. The impact of “Penguin” was not just
immediate, but quite substantial.
So what does this all signify? Should fear of all algorithm updates always
remain in the hearts of webmasters and SEO experts forever? Not necessarily, but Google certainly won’t
be backing down on combating spam tactics any time soon. Never fear, we have brought you some simple
tactics for surviving updates of this magnitude and really any other update that Google
unleashes:
First- Before completely panicking,
take things one step at a time. This is
where you recite a positive mantra and take a deep breath. Figure out the exact damage from the latest
update. See exactly where you sustained
your losses by reviewing your analytics first.
Fully evaluating the damages should be one of the earliest and first steps you
take. Segmenting data will also help you
assess exactly where you have lost the most traffic from.
Second- Keep note of exactly when
you saw major traffic losses. If your
traffic losses coincided with the algorithm update, then odds are the
new update is the culprit.
Third- Make sure that the problems
you’re experiencing with your site aren’t just technical issues. Solving the wrong problem will not just cost
you time, but it can end up costing you a ton of money.
Fourth- Don’t necessarily start
removing all of your links. The links may
not even be the root of your problems, so quickly removing all of them is only
going to cause your traffic numbers to drop drastically.
Fifth- If any of your posted links
are considered low-authority or are suspicious in any way, shape or form,
remove them. Focus on positive
link-building.
Finally- Seriously examine your
content and links. If you remove your
links, does your content still hold up and serve a purpose? If it doesn’t, it should. Don’t think of the task at hand to be a
process of de-optimizing your page, but rather re-optimizing your content. Now that is optimal!
One of the most important things to
realize about being hit by an algorithm update is that you can only fix what
you’re able to fix. Not every issue is
solvable. Figure out the “real” root of
the issue and solve what you can.
If you need some more guidance on
the subject, contact us. We are
happy to help.
Chicago SEO
Chicago Webmarketing
Internet Marketing
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Chicago SEO
Chicago Webmarketing
Internet Marketing
Chicago Link Building Services
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