You’ve began the process of search engine optimization in hopes that it will boost
your search engine rankings and get you and your website in front of a larger
audience. What is to be reasonably
expected when you begin the SEO process?
Here are a few things to expect when beginning the SEO process:
Rankings won’t happen over night
Often
times people will post a blog or two, insert a few links and expect immediate
results, but unfortunately SEO doesn’t work like that. SEO results take time to appear. Most SEO resources will tell you don’t expect
to see any results until the 3 to 6 month mark and for the most part, that is
somewhat accurate.
As
a Chicago SEO Firm, our search engine optimization specialists say that there
are a lot of variables that will cause a website to rank or not rank highly for chosen keywords. One
variable would be the chosen keyword’s competition association. If the words you have chosen are highly
competitive words (meaning lots of people are using the same keyword) it will
be a lot harder for you to rank on it.
It doesn’t mean you should discard the keyword, it just means it may
take awhile for you to begin ranking on it.
The other variable that could really affect your ranking results is your
industry competition. If you are in an
industry where lots of people are optimizing, then you should expect your own
ranking results to take a little more time.
It’s a time consuming process
Search engine optimization can be a very time consuming process for people and as an
SEO firm, we completely understand.
Backlinking, blogging, social media postings, directory and article
submissions, and all the other little external optimizing your doing can take
up some serious time. That is why there
are lots of SEO companies out there. If
you’re going to pursue doing search engine optimization or really just internet marketing yourself, make sure you put aside enough time out of your day to be
able to do it. Doing the bare minimum
isn’t going to get you those results you’re looking for. If you find yourself with no time to do it
(like so many people out there) consider looking for an SEO firm to do the work
for you. Typically, an SEO firm will
charge you a set fee per month to perform SEO work. That set fee will usually include a whole
bunch of services determined necessary by both the client and SEO firm. Working with an SEO company is a great way to
get a professional's view on how to get the most out of your website. An SEO company will help you map out a
strategy that will get you rankings.
Stay on top of frequent algorithm changes
Every
so often you can expect algorithm changes. In fact, SEOmoz reports that “Google
will change its search algorithm up to 500-600 times.” While most updates made are rather minor, it
can still greatly effect your results.
Stay on top of the latest algorithm changes and do your SEO research as frequently
as possible. Another benefit to work
with an SEO company is that their search engine optimization specialists stay
up to date on the changes knowing exactly when they need to tweak your SEO plans to
make sure you are getting the most of your chosen SEO package.
Have
comment or questions regarding beginning the SEO process? Feel free to comment or contact us.
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The other variable that could really affect your ranking results is your industry competition. Dentist Seo
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