After many years of speculation about the survival of desktop search, Google has released the stats for last month's search results and mobile has taken over desktop.That's right, all the rumblings about mobile search's power are coming true. Smartphones and tablets count towards the "mobile" searches, while desktop PCs and laptops count towards desktop searches. Of the mobile searches, smartphones carried more than half the weight.
This puts a new challenge on digital marketing and mobile marketing teams as it puts the livelihood of the purchase funnel in jeopardy. Instead, what we see happening are "micro-moments", dubbed by Jerry Dischler (VP
of product management at Google), which requires marketers to be present at all times.
Google has built a new ad format so that the mobile ads are more prominent in mobile search results; this is great for advertisers since it cuts down on the amount of time that people have to scroll through results, reducing frustration and increasing conversion.
Advertisers can also have the great ability to buy mobile ads with Google on-the-fly since approximately 15 percent of searches are brand new each day.
This news is not so shocking after Google's April 21st deadline for sites to be mobile-friendly or be penalized on mobile search rankings. The push to accommodate smartphones and tablets is in full-force for Google, so brands better catch on real quick.
If you are concerned about your SEO, digital marketing, or site's mobile-friendly status, then contact Integraphix, a Chicago SEO company.
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