Thursday, April 19, 2012

Reasons Dentists Need Blogs for SEO

Chicago Dental Marketing SEO
Internet Marketing & SEO Blogging

1. Blogs are great for SEO.

Search engines, like Google, Yahoo, and Bing, count blog posts as news. This means that blog posts rank higher than similar content on regular webpages. Want to be found for cosmetic dentistry in Chicago? One website page won’t cut it. You can fill your blog with multiple posts per day optimized with appropriate keywords and keyword phrases, and before you know it, your listing will rise on the search engine results pages.

2. The more domains you fill with dental content, the more effective your online marketing will be.

Having a “showcase” dental website is great, but if you want to really boost your search engine results, supplement with one or more blog websites. Search engine spiders love words and news. Dental website blogs are search engine workhorses that produce top results. They are customizable, so they look nice, and they can link to your showcase site, the website that truly reflects your practice.

3. Blogs are the new dental newsletter.

Patients and potential patients can sign up for your blog’s RSS feed or email alerts to get notified every time you post a blog. Instead of spending thousands of dollars each year on printed and mailed newsletters, save money, time, and trees. Smart dentists blog. (To supplement blog alerts, we offer tracked and targeted email blasts and enewsletters.)

4. Blogs offer sensational ROI.

With minimal investment and a low monthly maintenance and support fee, Integraphix Dental Practice Marketing will literally attract hundreds, or even thousands, of patients to your blog each and every month. Start-up cost is only $1199, and monthly maintenance starts at $199. Setup includes creating and personalizing the blog, a mobile version of your dental website blog, domain and domain-based email, multiple pages on the dental website blog, 8 posts to kick off your blog, search engine optimization, local list submissions, RSS list submissions, Facebook and Twitter integration, and more. Monthly maintenance includes 8 original, optimized, categorized blogs, with pictures, each month, as well as one proactive service call to your office for updates.

5. Blogs can fuel your social networking.

If you have a Facebook. Twitter, LinkedIn, Digg, or other social networking account that sits stagnant because you’re busy working with patients, a blog will help. We’ll hook up your blog feed to your social networking sites so that content regularly updates on your profile pages. In addition, Integraphix offers team training so that your employees can learn how to effectively integrate social networking into the workday for great Dental marketing.

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Marketing Company in Chicago

Saturday, April 14, 2012

SEO and Driving Traffic to your Blog

Blogs are a great format for a business website: they allow you to showcase your expertise and provide fresh valuable information to your audience. They also work quite well as a branding tool for a website. However, in order to achieve your business goals you need blog traffic. If you’re looking to increase traffic to your blog, there are a few tried and true tactics that work in regards to Blog SEO. Here are eight tips for driving more traffic to your blog through Search Engine Optimization and other tactics.
1. Strong Titles - Your post title has two purposes. It’s there to attract attention and motivate people to read your blog post. It’s also there to help drive traffic to your blog. It’s there to be indexed by the search engines. That means you want to have keywords in your post’s title as well. Consider doing a bit of keyword search to find common search phrases before you post to your blog. The more search engine friendly, the more traffic you will drive to your blog.
2. Comment – One of the best ways to get more blog traffic is to become active on other industry blogs. That means registering and commenting on blog posts. Be sure to use your blog’s URL as your website address when registering.  Keep in mind you are commenting on their posts so remain focused on the topic since you do not want your posting to be deleted or considered as spam.

Wednesday, April 4, 2012

Wisconsin Web Design & SEO

We often blog about SEO here and about how to get traffic to your website. That's often a big hurdle to jump over. But what about if there is traffic but no sales?

You might start to wonder what's going on when you look at your website statistics and wonder why you see traffic but the phone isn't ringing or you're not getting any sales on your website. There is a wide variety of things that could be going on. I'll try to cover some of them here.

Website Design Madison WI
Content is definitely king, right? People are generally searching for something when they are on the web. They start at Google and want to find a result. Quality content that answers their questions will rise to the top of the search results organically (a topic for another post maybe). Well, that's Google's goal anyway. When a search engine spider makes it to your site and crawls content, it's not looking at the design. It doesn't read text embedded in images or doesn't even rate the design of the site at all. It just reads text. So what if, when people get there after Google tells them it's a great result, they find that the page is ugly or looks too hard to read? They bounce right off the site usually or the bounce rate could be very high.

It's not only the graphics part of a website that is design. Layout of text is hugely important. The text on a page must be scannable. People are looking for something, so help them find the answer.

The use of heading text, bold text, bullet points and even paragraph length all goes into making a page's text scannable or not. They might not want to read your first few points but might find that your third or fourth point on a page is what they're looking for. Make sure it's easy to find.

And, yes, if the website design is ugly or out of date, then that could very well affect the bounce rate as well. Time for a new design?
How Much Do You Give Away?

This one's interesting and a very simple point. If you say too much on your website, then why would someone have to pick up the phone to call you. This is especially important if you're selling services.

If you have good sales people or you're good at talking to people, then you don't want your website to tell the whole story. Hold some of it back so that there's a reason for them to pick up their phone and call. Phone use is on a decline, I've heard. People are texting more now. Getting on the phone is almost seen as inconvenient now in our society and that makes getting them to call you an even tougher task but you have to do it.

Website Design Madison WI