Monday, December 9, 2013

9 Easy SEO tips

Search engine optimization can be a tricky, tricky business since things are constantly changing. Google likes to change the rules on doing SEO and normal people do as well by changing what they search and how they do it. So how do you know if you're doing SEO that is quality and will be noticed by the search engines?

  1. Put your keyword in your domain. When you obtain a domain name, make sure that your keyword is in your domain name; search engines like to see this. 
  2. Put your keyword in after your URL. This is the part of the URL that comes after your domain such as instead of keeping it generic. Why does this matter? It matters because you have to allow search engines to know what pages are talking about before they get past the URL. 
  3. Put keywords in your title tags, Meta descriptions, H1 tags, and web copy. When you have title tags on your site (which you have to have!), meta descriptions, H1s, and web copy, make sure you place your keyword(s) in there. You want the search engines to find things they like when they view your site. They like to see keywords. However, do not do keyword stuffing; this is when you stuff your content with keywords so much that it is overwhelming for search engines. 
  4. Don't forget to optimize images on your site. When search engines crawl through your site, they will know if you have images; if the search engine can't determine what the image is, it will not care about the images. Make sure every image is optimized with a description. 
  5. Build internal links. Your website will have more than one page and your blog will have more than one post; with these different pages and posts, make sure you create links between them. Have links on pages that connect to other pages or posts and vice versa. Search engines like to see that you have "alternate routes" on the highway that is your website. 
  6. Make your site known to search engines. Just creating your site means nothing. You have to submit it to search engines! Submit your site to directories as well. 
  7. Make your site easy to navigate. Search engines and people hate sites that take 10 years to navigate. If your site is not so easy that a new visitor can figure it out instantly, then your site will not get much traffic. 
  8. Have good content. Your site needs to have content that is appropriate for your topics and that there is enough of it. Make sure your content is not copied or you will face big penalties from search engines. 
  9. Get on social media. Have a company FB business page, twitter, YouTube,Yelp, Pinterest, Instagram, Tumblr, blog, etc. Now, which ones you choose matters to reach your target audience so do your research. Chances are Facebook and Twitter are going to reach everyone but as far as what else to add, that's where research will help you. 
Just so you know, if your business has a brick & mortar, then add Google Maps to your site. Search engines and people love seeing this on your site. 

Integraphix is a leading Chicago Marketing, Advertising and Creative Agency creating strong brand identity and marketing strategies with our unique mix of advertising, graphic design, web design, and internet marketing expertise. We give free consultations.