President Obama wanted everyone, especially millennials, to sign up for healthcare coverage. There are two great ways to connect with this powerful demographic: social media marketing and viral videos; so, to connect with Millennials, the President utilized those mediums, especially the video part. Obama and Buzzfeed Motion Pictures created a video to promote Healthcare.gov.
In the video, we see President Obama doing American-Millennial things like taking a selfie on his iPhone with a selfie-stick, blaming Obama for something (you know the sarcastic phrase, "Thanks, Obama."). However, the point of the video is hidden in his speech practice that is done in front of the mirror.
Obama is no shy person to social media, using it heavily in both Presidential campaigns and for other efforts, such as his Reddit AMA, chats with YouTube stars, and other creative projects.
Does your business need to reach a difficult demographic with its marketing? Does your business want to improve its social media presence? Then email Integraphix and our Chicago creative marketing team can help you strategize!