Monday, October 20, 2014

Benefits of Google+ for SEO & How It Impacts Search Results

Considering getting more use out of your search engine optimization? Great! Wondering how you can do that? Well, one way is through using Google+. Google+ offers people opportunities for their business that cannot be found elsewhere.

For one thing, it makes sense that it will do some work for your SEO; think about it, Google owns Google+ and they essentially run the internet. Google+ is described as a unification of all that Google has to offer but with a social layer on top; due to this, the social media platform is a major factor in your SEO, in addition to your social media marketing. So how exactly does the platform work its way into SEO?

Social signals. When you share things on Google+, it can be shared and +1'd (it's like a Facebook "like"). Google sees the credibility from others and takes that into account. These social signals account for 7 out of 8 ranking factors in search results. Search results like to display what is popular and resourceful, having good content on Google+ is a great way to achieve this.

Pagerank. One way search engines review material to index and rank is by sending out crawlers that scan the internet and review information. When you post things on Google+, it is scanned and indexed  very quickly and the better the content is, the more it helps your profile's PageRank; any Google+ profile is treated like a real website by Google. Just a tip for novices, the higher your PageRank (PR), the better.

Web Influence. The more you are in Google+ circles (they're like networks), the more you influence the search results of the people who have you in their circles.

Google+ Local. A major tool of Google+ focuses on businesses and their locations, this comes in handy when someone searches, "BBQ near Houston" and guess what, YOU'RE A BBQ PLACE NEAR HOUSTON! These pages are similar to Facebook business pages but have more features and connections for businesses and users. You get much more visibility, more engagement with consumers, better access to consumers, better PR, and better integration with Google Maps.

Don't believe us? Then just try it for yourself! Need help? Then contact Integraphix, we are a SEO firm and social media marketing firm that's been around for one 20 years! Speak with one of our specialists today and get noticed on Google.

Monday, October 13, 2014

9 SEO Questions You Are Embarrassed to Ask

There are questions we are sometimes too embarrassed to ask about a subject in fear that if we do ask them, we will be ridiculed. Here we have 9 questions that some of us are just too embarrassed to ask about search engine optimization

  1. Should my domain have keywords? While this seems like a good idea, the answer is no. Your domain should be easy to remember and true to your business name. Your shoe store, "Joe's Shoes for Less" might have the domain name, "" rather than "". See what I mean?
  2. What is the right amount of keywords per page? This is a great one to ask, actually! You don't want to be convicted of keyword stuffing. White hat SEO techniques are what get you ranked and one of those is optimizing your text without over-optimizing it. When you read other posts about this topic, you might find that they giv
    e a percentage for keywords to text; overall, use them when you need to and don't over do it. It's like salt, a moderate amount goes a long way. Our marketing specialists will often use one every 100 words or so; so, in a 500 word post, they use five or six keywords. 
  3. What about links within text? Only include these when necessary was well. If you are referencing something and there is a link to it, then connect it. Of course, always in moderation. 
  4. What is a robots.txt? This is a nifty page that gives search engine crawlers about the pages that a company's site indexes. Simply go to 
  5. What is the difference between indexed text and crawled text? When you publish content on your site, search engines will crawl the content and if they can, they will index it; think of indexing like filing. The content that is not indexed is not indexed because of prohibitions or it is not optimized. 
  6. Why do I need alt text? Alt text allows search engines to know what is in an image. Also, if your image doesn't load, web visitors can read the alt text and know what should be there. A properly optimized site will feature alt text. 
  7. How long does SEO take to be effective? This depends on many factors such as the competitiveness of your industry, the keywords you choose, how much you spend on SEO, etc. It often takes a few months for your site to be completely noticed by search engines, then another few months to get rankings, at least ones better than the 100th page of Google. 
  8. Inbound links vs internal links? Inbound links are links from other websites pointing back to your own; internal links are links on your site pointing to other pages within your site. 
  9. What are meta descriptions? Meta descriptions are the bits of text that appear below your page and link in a search engine results page. It explains what is in the page. 
Feel better now that you know the answers to these questions? I know I sure do! Whew! If you want your site to rank well on Google, then you need to know this information. Contact Integraphix for help with other SEO questions or SEO services

Monday, October 6, 2014

How Does Your Timing Impact Your SEO?

So you've written a great blog for SEO and now you published it… the next step is to gain that massive rush of web visitors because of the post, right? Yes. However, what do you do when they don't arrive?

Well, my friend, it might have to do with the timing of your post. Yes, this does include at what time of day you hit "Publish" but it is also more than that.

1. Publish when your target audience will see it. Your target audience will have times of day when they will be more active online and thus, will see your post. In general, the weekday morning will be a better time for people to catch blog posts but that is not standard for all demographics. It depends on the sort of lives they lead, the work they do, the time zone they're in/you're in, etc. Content marketing is about having good content and displaying it when people will see it most.

2. Should you pay for promoted posts? When you post your blogs, it is always a good idea to share the link to them and promote them on your social media accounts. Some believe that you should also dabble with paid posts so more people see them. This can be a good move if your demographic allows it to be but it can also be a waste of money. If your post is happening on a time that is more dead for readers, then deciding on the timing of a paid post might come in handy (in addition to organic finds).

3. Utilizing your network of peers. You just wrote a blog about something and you mentioned some influencers in your industry. A great idea is to mention to
them that they can be found in your latest blog post; however, it can be ruined when you don't remember to do this until the last minute. Remember to give them a heads up! "Hey, I'm writing a blog in a couple days and you'll be in it." You know, something along those lines.

4. Backlinks. The timing of your backlinks will make a big splash or flop too.  This is not when you put in a backlinks according to a clock but how frequently you put them in your post. For one thing, a reader will not like it as much but neither will search engine optimization crawlers. If you put too many links in the post, then you run the risk of stuffing, which is no good.

The idea of running a good blog can be too much for some. Just take a deep breath and relax. If you have a blog and need assistance making it better, then contact Integraphix. We have excellent professional copywriters who can assist you.