How to Do Well in Local SEO in 2015

Can you believe we are almost done with 2014? Crazy! I just started writing 2014 on checks without having to remember the year… No, I kid, but it is funny how fast time flies.

That being said, it is time to consider the things we have to do in 2015 to dominate local SEO and get noticed in local web searches. One of the big things to do is take a long, hard look at your website and make a checklist of these "bad SEO practices" and then fix what is not right.

• No content on the home page. If your home page is barren, then you need to add content to it. Consumers and search engines want to know what your site is about, so not having content on your home page is hurting that conclusion, even if you only have a slider/banner photos. As a Chicago SEO firm, we can tell you that having a banner or slider is nice on your home page but there needs to be more than that. 
• Having a few sentences on your pages. Each page of a website needs at least 400 words, if not more. Those consumers and websites need to know that your site is useful and full of relevant info. 
• Spam keywords. If you have a paragraph listed on your website that is simply keywords, that is not going to be helping you one bit. Sprinkle those keywords throughout your content! It is just great SEO. 
• Bad title tags. Your title tags need to be set up a certain way --> relevant keyword | page or another relevant keyword | company (don't italicize the title tags, though). They should be between 50-60 characters, so don't put a sentence as your title tag or a long, keyword-packed description up there. 

Those things will really be good for optimizing your site, if you want to make it great for local searches, then add in your city/state to those things. Put your city (and maybe state if it's a small city) in your title tags, H1 headers, content, alt tags, and URLs. 

Optimizing your site can take some time and effort. We understand not every business, big or small, can take the time to do this or they just don't know how. If you fit into one of those two labels, then contact Integraphix, a Chicago SEO company.  

Benefits of Google+ for SEO & How It Impacts Search Results

Considering getting more use out of your search engine optimization? Great! Wondering how you can do that? Well, one way is through using Google+. Google+ offers people opportunities for their business that cannot be found elsewhere.

For one thing, it makes sense that it will do some work for your SEO; think about it, Google owns Google+ and they essentially run the internet. Google+ is described as a unification of all that Google has to offer but with a social layer on top; due to this, the social media platform is a major factor in your SEO, in addition to your social media marketing. So how exactly does the platform work its way into SEO?

Social signals. When you share things on Google+, it can be shared and +1'd (it's like a Facebook "like"). Google sees the credibility from others and takes that into account. These social signals account for 7 out of 8 ranking factors in search results. Search results like to display what is popular and resourceful, having good content on Google+ is a great way to achieve this.

Pagerank. One way search engines review material to index and rank is by sending out crawlers that scan the internet and review information. When you post things on Google+, it is scanned and indexed  very quickly and the better the content is, the more it helps your profile's PageRank; any Google+ profile is treated like a real website by Google. Just a tip for novices, the higher your PageRank (PR), the better.

Web Influence. The more you are in Google+ circles (they're like networks), the more you influence the search results of the people who have you in their circles.

Google+ Local. A major tool of Google+ focuses on businesses and their locations, this comes in handy when someone searches, "BBQ near Houston" and guess what, YOU'RE A BBQ PLACE NEAR HOUSTON! These pages are similar to Facebook business pages but have more features and connections for businesses and users. You get much more visibility, more engagement with consumers, better access to consumers, better PR, and better integration with Google Maps.

Don't believe us? Then just try it for yourself! Need help? Then contact Integraphix, we are a SEO firm and social media marketing firm that's been around for one 20 years! Speak with one of our specialists today and get noticed on Google.

The Best Way to Help Your SEO

When it comes to having good SEO, you need to have this one thing down or else your search engine optimization will suffer greatly.

What is that one thing? CONTENT. Content, my friends. As an SEO firm, we operate offices across the country and one thing we can tell you is that people all over love to see good content. Of course, good content doesn't just soothe the soul of humans, it also soothes the souls of the search engines.

You have to write great content! This is the heart of your SEO efforts. What is great content? It is content that helps people, is captivating, relatable, interesting, and even sales-oriented. Great content shows your customers why they need your services and how you can better their lives. It gets people to realize they have a connection with your brand. Sure, you can write about your cat and how he is adorable but that will not work for your flooring site.

You have to write unique content. This means no copying what other people write. One, that's plagiarism. Two, if you avoid that, it just looks tacky. Do your own research and find out what people want to read and write about that. Write stuff that is not on other sites or other pages of your site. As an SEO company, we can't stress this enough. People hate it. Search engines hate it.

Post new content frequently. Your site should have new content added to it on a regular basis. A site that adds new content is seen as more credible than static sites. Your rankings will see great improvements if you do this. Search engine rankings are sometimes hard to achieve, you want to do all you can to get them!

Need help creating great content? Then contact Integraphix who has a whole team of talented marketing specialists who write specifically for SEO purposes.

Why Optimize Images for the Web

In order for your website to rank well on the internet, it has to be optimized. One aspect of websites that have to be optimized are the images. When images are not optimized, that hurts the chances of being ranked well on search results.

Search engines like it when every part of your website is optimized; however, even just in regards to the images, when they are optimized, they are much more likely to be pulled up in the images tab on search results.

What does it mean to optimize images? There are 5 parts to an image that have to be optimized.

1. Alt tag
2. File name
3. File size
4. Caption

What do these do? Why should they matter? Well… 

1. The alt tag is what the search engines read to find out what the image is. Since they don't have eyes to see what an image looks like, they go by words. No alt tag? Search engines will have no idea what the image is, they like to know. This is a great text alternative when browsers are not able to render an image correctly. It will add lots of SEO value to your site. Using plain English is a good idea here.  
2. File name is what the image is labeled when saved. Why does this matter? Well, it is more information for the search engines to pull when a search is made. An image named "liow20u09508.jpg" will mean nothing when someone searches for a "Ford Mustang 2014", however, an image named, "2014-red-ford-mustang.jpg" will do you good. 
3. The file size does indeed matter. Why? Well, if your file is too large, then the image will take lots of time to load (load times impact SEO rankings). Make the image a small file size.  
4. The caption is more information for the search engine and is also good for human viewers. People will read this to find out what is going on in an image and this means less bounce rate (that impacts rankings). 

Don't know how to optimize your images? Then contact Integraphix, a Chicago SEO firm that services the whole country! Our marketing specialists have in-depth SEO knowledge and can help get your site properly optimized. 

Do Keywords Still Matter in SEO?

Keywords still matter in the world of Search engine optimization. Keywords are just as important to successful SEO now as they always have been. When it comes to content marketing, if you do not use keywords, then your content is not optimized; if your content is not optimized, then it is not easily findable.

There are people who think that the usage of keywords is outdated, keywords are still used by search engines to categorize content that they index. The search engines, especially Google, search for keywords in many aspects of content (we will discuss this in a bit). As search behaviors change, search engines rely on keywords more and more to find relevant information. For example, a major new search technique is "conversational search"; this type of search is like, "Where is the nearest dry cleaner?" This is in contrast of traditional search queries like, "Dry cleaner in C
hicago" etc.

Keywords will not improve your page rank. There are other factors that websites have to adhere to in order to get good rankings; a keyword helps your page be categorized after being indexed, like we previously mentioned.

So where do keywords need to be in content? 

• URL
• Title of content
• Document name
• H1, H2, H3 headings
• image names
• Image ALT tags
• Image captions
• Meta description tags (despite claims to the contrary)

Whether you are using written content for SEO or just to have another tool for marketing, make sure you use keywords. Great SEO means being found on the internet, so make sure you have quality SEO done. To get the best SEO techniques, then hire an SEO firm. Contact Integraphix for SEO services! 

How are SEO and PPC Different?

There are two kinds of ways to get your site to be seen on Google, one is search engine optimization, or SEO, and the other is pay-per-click, or PPC. These two formats of promoting your site on the internet search engines are both similar to each other however they are different and in big ways.

How are SEO and PPC different?

• Where they are placed on search engines
• The potential for traffic
• Cost to rank 
• The involvement your site has

1. The first difference, where they are displayed, is the biggest difference that anyone can notice and not just those of us who work with SEO and PPC. See how at the top of the image, the first link has the "Ad" marker? These are links that were paid to be there and thus, are PPC. The links on the right side of the page have this too. In the past, Google had the PPC links where in yellow boxes but they have very much reduced the yellow and replaced it with the "Ad" icon. The links that do not have the "Ad" marker next to them are organic links; they are placed there as the result of good search engine optimization. 
2. Another big difference, the potential for traffic, is a bigger deal for those who work with these two formats as well as those who utilize them. Yes, you get to the first page of Google faster with PPC, however, most people do not actually click on the PPC links. Why? Well, ask yourself the question (if you don't). Likely, your answer has something to do with the fact that the paid ones are not as credible; they are only there because they were paid to be there & didn't earn their place. It's like the guy at work who is management because his dad owns the company, not because he worked hard, you know? Internet users are 5x more likely to click on an organic link. 
3. The third difference, the cost, depends on several factors. Google and Yahoo! manage their PPC costs differently. Yahoo! does it purely on ranking; if you give lots of money, then you'll have a higher ranking. With Google, it depends on your market, competition, etc. They both set up budgets for you and each time someone clicks on your link, that cost per click is deducted from your budget, likely a daily budget. 
4. The fourth and final difference, involvement of your site, is a big deal too. When it comes to PPC, you do not have to really work on getting your site ready; the more clicks you want, the more money you spend on it. When it comes to search engine optimization, you have to optimize your site to get it working. This means having lots of content, title tags, image tags/descriptions, H1/H2/H3 tags, keywords mixed into the content, images, etc. If your site is not optimized when you decide to do SEO, then you'll have your prep work to do. 

If you are interested in doing SEO, then contact Integraphix - an SEO company. If you want to first see how SEO could help you, we can do a free website analysis. 

Why Content Matters with SEO

Content in search engine optimization is not just something you do, it is the thing you do. Everything about SEO revolves around the content. There are several things to consider when talking about content for SEO but we will focus on the big three: keywords, quality, and freshness.

The Hummingbird update that happened was a big change for the search algorithm that Google put into place. There is more focus on keywords now than ever before once the Hummingbird update came; keywords are to be in the titles of things, meta tags, in the paragraphs, your keyword density, etc. However, in regards to keywords, more emphasis is now on what the article is about and how you are using the keywords within all the content.

In the past, Google studied the search trends around the world and realized they had to improve identifications among synonyms and concept grouping. What does this mean? It means you should have both synonyms that are related to your main keywords as well as keywords directly related to the topic. This has changed search engine marketing strategy for every internet marketing firm in Chicago, New York, San Franciso, etc.

What about the article quality? You now have to write articles that are longer and are much more meaningful. Back in the day, you could get away with articles that were only 250 words but now, that minimum has doubled. A lot of websites have seen themselves get hit by Google because they had too little content. Ideally, webpages of 300, 400, 500+ words do well, even some sites with 1500 word articles do well. The most important thing is how well your articles are written; Google likes to see how well your stuff is written since that impacts its search quality.

Fresh content is a big, big deal. If you are unable to create content from your own mind, then you will need some extra help; having content that you did not make up is not only plagiarism but it will also get you hit by the big ol' Google. Online marketing has a focus on creating fresh, fun content for audiences and for good reason. Write on things that other people are not covering, or if they are, take a new spin on it. Always putting up new content to your site will help you quite a bit!

If you are looking for a Chicago marketing company that can help with your SEO needs, then contact Integraphix. 

5 Reasons Why Your Company Needs to do SEO

Search engine optimization is a tool for businesses that can get their name in front of web users whenever they search for things related to that business. However, there are some people who believe it is not worth the time, effort, or money. So why should you not believe those people but rather invest in SEO?

1. SEO works. Unless your company is a huge company that has throngs of followers and can have people visiting your website because it simply exists, then your company needs SEO to show people your website exists and that they should go to it. When you are a small to medium sized company, you will see that people will not find your website unless you do SEO. If you sign up for Google Analytics without SEO, check out what your Google Analytics says after just a month or two of doing SEO, you'll see a difference. With SEO, your link can appear as the first link under the paid links (Google Adwords), people trust the organic links (where yours will be) over the paid links. 
2. It will work for a long time. Looking at how search engines function and continue to change, it has been shown that search engine optimization will not stop being a worthy investment anytime soon. As long as there are keywords and links on the internet, SEO will be a force on the internet. It will also work for a long time since SEO is like a train; it takes a little bit of time and effort to gain traction and chug along but once it does, it goes for a while. 
3. It is cost efficient. Compared to the cost of other kinds of marketing, including internet marketing, paying for SEO is much more efficient since the pricing is lower yet your results last longer. 
4. People use the internet for research. When someone is looking to install a home sprinkler system so their lawns get consistent watering, they are going to look for a company on the internet that services their areas. When they see your organic link up there and think, "Hmm, I'll check them out" guess what, they will check your site out! Once they do and they decide you're a worthy company to contact or not, they'll make the next move. Of course, you'd have never gotten the chance if you didn't do SEO. 
5. The competition is doing SEO too. If you have competitors, which you do, then you will be outshined if they are doing SEO and you are not. They will be in a position to be seen by the internet and your site won't even be listed on the internet, according to search engines. 

Putting time and effort into organic SEO is a worthy venture for any company that is of small, medium, or even large stature. Very few companies are able to have a dominating presence on the internet without any SEO assistance. 

When to call a Chicago SEO Firm

Search Engine Optimization Firm

The core element behind success in the website promotion world is SEO Website Promotion. It can facilitate your business's website to achieve top SEO Optimization rankings on hot SE's such as Bing, Yahoo, and Google.

If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Chicago. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Chicago marketing companies for your firm.

It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Indiana State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.

Pay Per Click/Google Adwords is one of the imperative paid SEM/SEO Website Promotion marketing method which can facilitate your web site to straightly Publicise consumer products/services in close proximity to the top SEO results of hot SE's such as Google, Yahoo, and Bing. Organic search results on the other hand is a slow but rewarding process internet promotion process which can eat up between 4-9 months or higher (based upon no. Of keywords/search engines targeted).

SEO Positioning/Optimization can be identified as a composite internet promotion process and it can eat up whole lot of time/budget. Thus, Companies should make certain that your SEM/SEO Web Site Marketing consultant has expertness in ceding highest SEO optimization rankings for your online business website . Companies ought to simply ask for existing client references. You could observe various SEO/SEM Website Promotion experts projecting to have optimized websites for 500 satisfied corporate clients, but if you simply request them to provide 1 single corporate client reference they could dawdle.

Thus, Clients must make certain to employ an SEM/SEO Website Promotion service professional which could facilitate your website to achieve top SEO Optimization rankings. Your web site should be simply approachable to clients making a search online and it ought to be ranking near the top SEO results of hot SE's such as Bing, Yahoo, and Google.

Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.

If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.

Chicago SEO: Top 5 Ranking Factors for Optimization

Chicago SEO

It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Chicago SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Chicago ranking factors you should be implementing on all of your websites.

Age of Domain

This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.

Content is king, content is king! Hail to the king of Chicago SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking

Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!

Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links

Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.

For more information on Chicago Marketing Agency, Chicago SEO, Chicago Web Design and Chicago Graphic Design, call us for a FREE consultation at 847.537.0067.

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Are No-follow Links good for SEO?

I've recently seen a lot of discussion on the value of no-follow links for SEO. Half of the Internet Marketing community is saying there IS value to them and the other half thinks there is absolutely no value. After some research, I've found compiled some information on backlinks and their do-follow/no-follow relevance to SEO.

No-follow Links: Is is still valuable to get them when you can? Social Media sites are mostly no-follow. Is it worth the reach even without the SEO value?

With some research, I've come to this conclusion: Yes, no-follow links are definitely important. There is much debate on no-follow links and as an SEO, I don't believe there needs to be so much concern over getting do-follow links. If a link is from a strong website with high PR such as Huffington Post, or Forbes and can pass traffic, then I say go get it! Search Engines are paying a lot of attention to Social media websites (Facebook, Twitter, LinkedIn) so why bother with worrying about nofollow/dofollow when they're still incredibly important to have. If you're trying to build a brand and rank on Google, it's best not to obsess over whether a link is good for SEO - think about what is good for your brand.

Nofollow links to not pass search engine value for Google and Bing - Yahoo might be another story. But you CAN have a link on Wikipedia or even Google's own blog and it won't count, but that doesn't mean it's not incredibly valuable.

Websites with lots of links, even if they're no-follow links, can still send traffic: meaning that the link is still clickable or live. This can still help with increased website traffic, leads and potential conversions and perhaps even encourage others to link to your website with a do-follow link. The point of all the Social Media links is about creating awareness and a following for your product and services. This awareness about your brand will lead to more link building from other sources and develop a larger community for your brand. So do no-follow links matter? Yes they most certainly do.

SEO Marketing on Tumblr: How to Optimize your Tumblr Blog

SEO Website Optimization for Tumblr and other Social Media Websites

Tumblr could possibly be the most addictive social media and micro-blogging platform behind Facebook and Twitter. This is especially so if you're looking for an easy to use (and awesome) photo/text/link blogging website. It'll be even easier to get addicted when you read this post. Also, please take not of the fact that Tumblr Corporate heads have plans in to expand significantly next year. If you're in it for internet marketing and seo...that's another story.

While fun to use, and wonderful to look at, Tumblr isn't the best blogging site out there to support an SEO campaign. Wordpress and Google's Blogger still reign supreme, while Tumblr rarely ranks well on search engine results. We're not saying that it will never rank well, but typically it does not rank without a few tweaks and tricks. What are these tips and tricks? Read along grasshopper:

Optimize your page Titles
Here's the great thing about Tumblr: their customization allows you to modify the HTML of your website and of the posts themselves. HTML...that's scary right? Well it's not that scary as it involves the simple change of a title tag of the post so that it contains the title of your post, a summary and perhaps even your blog name. This way, the information you want will show up in search results and help your content gain exposure (instead of just your blog name) and in turn help your search engine optimization.

Add Meta Descriptions
Don't know what a meta description is? It's the short paragraph seen  under Search results in Google, Yahoo, and Bing. Google is the main search engine most people should focus on, and they display no more than 160 characters for each description, so try to keep your meta description under that. If you don't create a meta description, Google will pull one from your website for you and you may not like the outcome! It will be a random accumulation of 'spidered' words. This is not good for SEO or the likelihood of someone visiting your website.

Submit your XML sitemap to the search engines
Tumblr gives users the ability to generate what's known as an XML sitemap. That's very nice because it gives you the ability to tell the search engines that you have amazing, organized and well thought out content.

Customize the URL of your post
Do not post anything before altering the URL of your blog post. It's in the lower right hand corner of the post/reblog page. Alter the URL so it is SEO-friendly - also remember add tags so people can find your post.

Optimize your Photos
This means more than just adding tags through the tumblr website itself. Make sure you are uploading pictures that are named properly, and have the appropriate alt text description.

Get going on Social Networking
The reason Tumblr is growing and becoming more successful is the social aspect of the blogging platform. Users can talk to each other much like Facebook and Twitter though their blog posts. This doesn't mean you don't have to get on Facebook or Twitter and use it religiously. Tumblr has a feature where you can connect your blog to Facebook and Twitter, so that whenever you post on Tumblr, it will automatically repost to Facebook and Twitter - saving you time, and building your following.

More questions on Social Media Marketing with Tumblr, Facebook and Twitter? Contact Integraphix for a FREE Internet Marketing Analysis and start your SEO campaign today!

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Integraphix, a Chicago SEO Company serving the USA and Beyond!


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How to find a good Chicago SEO Company

With small and large businesses increasingly turning towards SEO for help marketing online, the number of Internet marketing companies and Search Engine Optimization companies have doubled as well. Chicago, with its large number of corporate companies has also hopped onto the Website Optimization bandwagon.

Search engine optimization and marketing services in Chicago provide small or large Chicago businesses with some of the most competent SEO services, and at highly affordable rates. With so many of these companies cropping up, its hard to find a really good Chicago SEO company that provides effective services and is affordable at the same time. But where there's a will, there's a way. So, if you are desperately looking for a reliable SEO company in Chicago that does not charge exorbitant fees, then here are a few tips on how to go with your search:

Word of Mouth – Asking around is probably one of the best ways to find a good yet affordable SEO company Chicago. Try getting referrals from other companies in your business niche. Choose companies that have a strong Internet presence. Such companies are probably hiring the services of a good SEO company. So, give it a shot!

Do not rely on fake guarantees – Many SEO companies try to sell their services by guaranteeing immediate results. If you know anything about SEO, you'll know that it takes a lot of hard work, patience and a lot of time for you to see any results with SEO. So, if anyone promises to give you instant results at low rates, ignore the rates and ignore the vendor. You'll find better.

There is a limit to affordability – No company that is really good can afford to provide their services at dirt cheap prices. So, if you are looking for a Chicago SEO company that is dirt cheap, then you can forget about it. Such cheap companies end up costing you more in the long run. Any reliable SEO company will provide services at reasonable rates that are not necessarily cheap, but by no means are they extremely expensive as well. You shouldn't only be looking at the price of the services, but the quality counts as well.

Ask the Chicago SEO company in question about the strategies they use – Always make it a point to ask the SEO company what strategies they use before you hire them. There are 2 basic SEO strategies, namely White Hat SEO strategies and Black Hat SEO strategies. By using Black Hat strategies, your site can get banned. So make sure you hire a company that only uses white hat strategies.

Using these points could help you find an effective yet affordable SEO company in Chicago. It is also advisable to check out whether the SEO company has testimonials from past clients. Above all, make sure you find a vendor who's SEO package fits in with your budget.


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SEO Firm of Chrysler Group Fired over vulgar tweet

Within the last two weeks, Chrysler Group ended it's long-standing relationship with their social media agency over a vulgar tweet that was posted to the official Chrysler Brand Twitter Account. Crazy!

The tweet was posted Wednesday March 9th, 2011 by New Media Strategies and read 'I find it ironic that Detroit is known as the Motor-city and yet no one here knows how to f*****g drive'. The tweet was removed shortly after being posted, but to no avail. 

Chrysler immediately made a statement the next day that it won't be renewing its contract with New Media Strategies for the rest of this year but noted that it will work with the agency through the transition period until it names a new marketing firm.

The Michigan based auto-manufacturer apologized in a blog post saying that the employee responsible for the tweet had been fired. In a follow up post, Chrysler said that the post had been meant for the employee's personal Twitter profile rather than Chrysler's and that they had not demanded the person be fired. Needless to say, it was a fireable offense in and of itself knowing how much social media runs the world these days.

The CEO of NMS, Pete Snyder said, his firm regretted the 'incident'.

"It doesn't accurately reflect the high-quality work we have done for Chrysler", he said in a statement, "We respect their decision and will work with them to ensure an effective transition of this business going forward."

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To a company who deals in a lot of social media marketing, reputation management and SEO services, this is outrageous. Integraphix believes whole heartedly in ethical SEO, even down to our employees being good and ethical people. The fact stands that even though that tweet was meant for a personal twitter account and YES free speech is an issue here, an employee has a particular image to uphold for the company they're working for AND the companies they represent.

New Media Solutions was in their rights to fire this employee. Ethical SEO and Search Engine Optimization Companies in general sometimes gets a bad wrap sometimes for being shady and the stories that have come out recently about black-hat SEO have not helped us much.

What can you do? Question your Chicago SEO Firm and ask them about their social media ethics. Ask who will be handling your social media marketing and make sure you're comfortable with who you're working with! 

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Integraphix, one of the Top Marketing Companies in Chicago | www.integraphix.com 

847.537.0067 or email us at info@integraphix.com for more information on Ethical SEO in Chicago

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SEO Firm of Chrysler Group Fired over vulgar tweet

Within the last two weeks, Chrysler Group ended it's long-standing relationship with their social media agency over a vulgar tweet that was posted to the official Chrysler Brand Twitter Account. Crazy!

The tweet was posted Wednesday March 9th, 2011 by New Media Strategies and read 'I find it ironic that Detroit is known as the Motor-city and yet no one here knows how to f*****g drive'. The tweet was removed shortly after being posted, but to no avail. 

Chrysler immediately made a statement the next day that it won't be renewing its contract with New Media Strategies for the rest of this year but noted that it will work with the agency through the transition period until it names a new marketing firm.

The Michigan based auto-manufacturer apologized in a blog post saying that the employee responsible for the tweet had been fired. In a follow up post, Chrysler said that the post had been meant for the employee's personal Twitter profile rather than Chrysler's and that they had not demanded the person be fired. Needless to say, it was a fireable offense in and of itself knowing how much social media runs the world these days.

The CEO of NMS, Pete Snyder said, his firm regretted the 'incident'.

"It doesn't accurately reflect the high-quality work we have done for Chrysler", he said in a statement, "We respect their decision and will work with them to ensure an effective transition of this business going forward."

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To a company who deals in a lot of social media marketing, reputation management and SEO services, this is outrageous. Integraphix believes whole heartedly in ethical SEO, even down to our employees being good and ethical people. The fact stands that even though that tweet was meant for a personal twitter account and YES free speech is an issue here, an employee has a particular image to uphold for the company they're working for AND the companies they represent.

New Media Solutions was in their rights to fire this employee. Ethical SEO and Search Engine Optimization Companies in general sometimes gets a bad wrap sometimes for being shady and the stories that have come out recently about black-hat SEO have not helped us much.

What can you do? Question your Chicago SEO Firm and ask them about their social media ethics. Ask who will be handling your social media marketing and make sure you're comfortable with who you're working with! 

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Integraphix, one of the Top Marketing Companies in Chicago | www.integraphix.com 

847.537.0067 or email us at info@integraphix.com for more information on Ethical SEO in Chicago

Is Search Engine Marketing Contagious?

Sure it is! Search Engine Optimization (SEO) is highly contagious. It catches like wildfire, and a good portion of online and offline business owners are reactive actively in their SEO efforts. This means that SEO and Marketing efforts are implemented because the competition is launching an SEO campaign as well. The only way to stay relevant and compete is to fight back! 

All it takes is a website owner of a lackadaisical or dormant website to see their competition rising from page 42 to page 2 and the race begins! If you launch a website with close to zero optimization, it's no wonder why you have no leads coming through that amazing website you've just paid to have built. Most web designers don't know their right foot from SEO or how to implement it. Integraphix works SEO into all of our web designs from the beginning, giving you a leg up on the competition.

Some of your first thoughts after a few months of having your website up is 'I have a gorgeous new website - what's wrong?' 

After some investigation, you'll fine something called search engine optimization (SEO for short). Now you realize that without this, there's a good chance that you're not visible online. You start to get a little panicked and research all the vendors that offer it. There is an endless sea of search engine marketing companies so come to the company that is doing it right!

Over the years, the idea has spread through the web like wildfire, and has created a contagious atmosphere of up and coming SEOs. The point is - search engine optimization should be proactive and readily sought after. Do NOT wait until you see your competitors in th search results because once they're there, it's hard to catch up because so much time has already been spent getting there. Playing catch up takes time.

Don't wait! Call Integraphix, a Chicago SEO Company, today for a FREE Internet Marketing Analysis.

847.537.0067 or email us!

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