Twitter's Gameplan for SXSW

Social media giant, Twitter,  plans on doing several things at the famous SXSW Interactive fest. One of their main objectives is to promote the site's video capabilities, which allows users to share easier than ever before, better advertising opportunities, and an autoplay option (possibly).

The past year, video has been on Twitter's mind and has consumed a lot of their efforts. They worked hard on launching their native video service, which impacted both social media marketing and search engine optimization efforts for brands, as well as keeping up with other social media companies. One of the events that sparked Twitter's efforts was Facebook's purchase of LiveRail in 2014, since Facebook wanted to improve their video service.

Until this year, Twitter's approach to video has been a little confusing, allowing multiple services to play video for Twitter. Now, it doesn't matter where the video was produced nor on which device, it will all be seamless and uniform. Now, with Twitter's native video platform, users can shoot and upload video directly to Twitter. Also, in efforts to create a better video experience digital marketing teams and general users, Twitter purchased SnappyTV; this allows lets media companies broadcast content quickly and sell ads with that.

Twitter is still working out an autoplay feature, allowing videos to begin playing as users scroll through their feeds. 

Connect with your customers via social media marketing and engaging video! Email Integraphix- a Chicago SEO company - about digital marketing services and advertising. 

Investing in SEO for your Website

Is your website getting all the traffic you'd like to see? Often, good web design is not enough. To draw visitors to your site, an SEO campaign may be necessary.

Search engine optimization is not a do-it-yourself project. SEO experts use a collection of sophisticated tools to dive into the details of your website to make it more attractive to search engines, and build sophisticated strategies to improve your search engine rankings. But not all SEO firms are created equal. Here are five red flags to watch out for when comparing SEO firms for your search engine optimization campaign.

1. Aggressive timelines. If a firm promises high rankings and big results in the first 30 days, beware. True search engine optimization takes time to achieve. This sort of short-term gain usually requires a flurry of activity in promoting your site online -- and can often get you banned from Google or other search engines indefinitely. A reputable SEO firm will talk about results over months, not weeks.

2. A one-time shot. Just as you change your product or pricing in response to the market, good SEO requires changes in strategy over time. A short-term project may create short-term activity, but just because your site is ranked #1 today doesn't mean it will be tomorrow. Good SEO firms provide constant monitoring and updating as required to see search engine success over the long term.

3. A "trust me" approach. Your SEO efforts are only worth as much as the results. If you're writing a check each month for services and aren't sure exactly what's being done on your behalf and what impact that's having on your search rankings, find another SEO firm. Most solid SEO firms will provide reporting regularly (we provide reporting monthly) and will keep you informed of how their work is progressing.

4. Tactics that harm your business reputation. No matter how much search engine rankings are worth, they're not worth damaging your business reputation. Some more questionable SEO practices can end up with your company information associated with unsavory areas of the web -- including adult content, organizations that you may not support, and websites that sell or in other ways profit from private user information. SEO firms that play fast and loose with your good name should be avoided.

5. Difficulty connecting with a real person that understands your business. SEO firms that use a cookie-cutter, one-size-fits-all approach will likely miss great opportunities to promote your website and add to visibility because they don't adequately understand your customer, your products, and your business goals. If someone wants to sell you an SEO package without an expert consultation which considers your wider marketing strategy, run.

Reputable, effective SEO firms can double or triple the number of visitors to your website over time, and they can make the difference between a winning web strategy and a site that's beautiful but unused. Before selecting an SEO firm, ask questions, get a detailed proposal, and make sure you understand what you'll be getting for your money.

Integraphix is a full-service Chicago website marketing company, developing and promoting stunning websites and dynamic mobile applications for large corporations and small businesses nationwide. Our SEO experts can design a search engine optimization campaign that grows your business without busting your budget. Contact us to see how investing in promoting your website can pay off over and over again.


Marketing and Manufacturing, Chicago Marketing Company, Chicago SEO, Marketing, Internet Marketing, Dental Marketing, Chicago Web Design, Chicago Graphic Design, Dental Marketing Chicago

SEO Firm of Chrysler Group Fired over vulgar tweet

Within the last two weeks, Chrysler Group ended it's long-standing relationship with their social media agency over a vulgar tweet that was posted to the official Chrysler Brand Twitter Account. Crazy!

The tweet was posted Wednesday March 9th, 2011 by New Media Strategies and read 'I find it ironic that Detroit is known as the Motor-city and yet no one here knows how to f*****g drive'. The tweet was removed shortly after being posted, but to no avail. 

Chrysler immediately made a statement the next day that it won't be renewing its contract with New Media Strategies for the rest of this year but noted that it will work with the agency through the transition period until it names a new marketing firm.

The Michigan based auto-manufacturer apologized in a blog post saying that the employee responsible for the tweet had been fired. In a follow up post, Chrysler said that the post had been meant for the employee's personal Twitter profile rather than Chrysler's and that they had not demanded the person be fired. Needless to say, it was a fireable offense in and of itself knowing how much social media runs the world these days.

The CEO of NMS, Pete Snyder said, his firm regretted the 'incident'.

"It doesn't accurately reflect the high-quality work we have done for Chrysler", he said in a statement, "We respect their decision and will work with them to ensure an effective transition of this business going forward."

--

To a company who deals in a lot of social media marketing, reputation management and SEO services, this is outrageous. Integraphix believes whole heartedly in ethical SEO, even down to our employees being good and ethical people. The fact stands that even though that tweet was meant for a personal twitter account and YES free speech is an issue here, an employee has a particular image to uphold for the company they're working for AND the companies they represent.

New Media Solutions was in their rights to fire this employee. Ethical SEO and Search Engine Optimization Companies in general sometimes gets a bad wrap sometimes for being shady and the stories that have come out recently about black-hat SEO have not helped us much.

What can you do? Question your Chicago SEO Firm and ask them about their social media ethics. Ask who will be handling your social media marketing and make sure you're comfortable with who you're working with! 

--

Integraphix, one of the Top Marketing Companies in Chicago | www.integraphix.com 

847.537.0067 or email us at info@integraphix.com for more information on Ethical SEO in Chicago

Chicago Marketing Company, Chicago SEO, Chicago Graphic Design, Chicago Internet Marketing, Chicago Web Design, Top Marketing Companies in Chicago

SEO Firm of Chrysler Group Fired over vulgar tweet

Within the last two weeks, Chrysler Group ended it's long-standing relationship with their social media agency over a vulgar tweet that was posted to the official Chrysler Brand Twitter Account. Crazy!

The tweet was posted Wednesday March 9th, 2011 by New Media Strategies and read 'I find it ironic that Detroit is known as the Motor-city and yet no one here knows how to f*****g drive'. The tweet was removed shortly after being posted, but to no avail. 

Chrysler immediately made a statement the next day that it won't be renewing its contract with New Media Strategies for the rest of this year but noted that it will work with the agency through the transition period until it names a new marketing firm.

The Michigan based auto-manufacturer apologized in a blog post saying that the employee responsible for the tweet had been fired. In a follow up post, Chrysler said that the post had been meant for the employee's personal Twitter profile rather than Chrysler's and that they had not demanded the person be fired. Needless to say, it was a fireable offense in and of itself knowing how much social media runs the world these days.

The CEO of NMS, Pete Snyder said, his firm regretted the 'incident'.

"It doesn't accurately reflect the high-quality work we have done for Chrysler", he said in a statement, "We respect their decision and will work with them to ensure an effective transition of this business going forward."

--

To a company who deals in a lot of social media marketing, reputation management and SEO services, this is outrageous. Integraphix believes whole heartedly in ethical SEO, even down to our employees being good and ethical people. The fact stands that even though that tweet was meant for a personal twitter account and YES free speech is an issue here, an employee has a particular image to uphold for the company they're working for AND the companies they represent.

New Media Solutions was in their rights to fire this employee. Ethical SEO and Search Engine Optimization Companies in general sometimes gets a bad wrap sometimes for being shady and the stories that have come out recently about black-hat SEO have not helped us much.

What can you do? Question your Chicago SEO Firm and ask them about their social media ethics. Ask who will be handling your social media marketing and make sure you're comfortable with who you're working with! 

--

Integraphix, one of the Top Marketing Companies in Chicago | www.integraphix.com 

847.537.0067 or email us at info@integraphix.com for more information on Ethical SEO in Chicago

Why Press Release Marketing is Important for SEO

Why Submit Your Press Release to Distribution Services?

In order to get your PR content to be indexed in Google and Yahoo, and to generate Google Alerts, you have to submit your press release to one of the recognized press release distribution services. That is how you can gain online coverage from mainstream media and bloggers as well as gain backlinks for your search engine optimization campaign. Integraphix, a Chicago SEO company, uses press releases to inform the public of our new clients and website launches. 

Where to Submit Your Press Release?

There are paid press release services littering the Internet and though people don't have the extra $200 per release to spare. There are free services you can use and I highly encourage it. Press releases are a company's lifeblood and we use article writing and press releases for our SEO clients all the time. While we encourage you to experiment with them, make sure you know what you are getting with them. 

The # 1 Critical Element in Press Releases

Including links with relevant anchor text in your press releases is critical. Make sure you hyperlink relevant words that take you to targeted pages. This is essential for search engine optimization.

Don’t Forget to Publish on Your Site or Blog

In addition to sending the press release to reputable distributions services, you should also publish it on your own website. Put it up on the Media page, on your blog or wherever you think is appropriate.  The content of the press release doesn’t have to be much different from what you already put together for the PR services.


Have more questions bout optimizing your press releases? Contact Integraphix for a FREE Internet Marketing analysis and we can talk to you about website and search engine optimization for your business.
--
Integraphix, a Chicago SEO Company.
Chicago Marketing Company, Chicago SEO, Chicago Web Design, Chicago Internet Marketing, Chicago Medical Marketing, Chicago Attorney Marketing, Chicago Dental Marketing, Chicago Financial Marketing, Chicago Business Marketing, Chicago Marketing
Marketing Company in Chicago

Twitter for SEO and Link Building

The very popular social networking and micro-blogging website Twitter is hot buzz right now. All for good reason. Twitter has a very unique platform that allows both social media and SEO (search engine optimization) - two of the most explosive trends in internet marketing - to marry and come together. They even support each other.

Twitter has many more useful attributes that the ability to let users broadcast what they're eating for breakfast or what outfit they picked out. It you use it properly and use Twitter's best practices, you CAN improve your link building campaign performance.


Now we'll look at the numerous ways that you can use Twitter for link building.

1. Engage your followers.
Using the search tool to find the people who are relevant to your business and start tweeting! Share @mentions, send them @replies, retweet their tweets and links. This all points towards the goal of getting them to link back to you or getting them to say - hey thanks for spreading the word. It sounds like a ton of work, time, and effort, but it cuts down on you having to post to blogs, finding relevant sites to post to and writing articles.

2. Get more followers.
Without going into too much detail about how to get more Twitter followers (that's an entirely new blog post for later), we'll say that the more followers you have, the more people see your tweets, the more likely your links are to be reposted and talked about! That also means that people start seeing you as an authority in your field and respect your opinion.

3. Are your tweets "retweetable"?
Why is this important to be retweetable? It helps you gain popularity. It also helps others who dont follow you to FIND you. Another important note about being 'retweetable' - make sure you are #tagging your posts so they can be searched by users. If you are making your tweets searchable and retweetable, you will be seen more often by more people. These people may even post a link to your website on their own website if you're posting relevant content.

4. Join Twitter Directories
A Twitter directory brings businesses and consumers together without lifting a finger really. Tweetfind can also help get your customers and prospects to follow you on Twitter. It's also another backlink  to your website or blog. Plus it's free!

5. Don't Tweet a link to everything!!
Followers won't click on your name anymore if all you do is post the same links to your website over and over. You're asking for people to unfollow you. It's called SOCIAL media for a reason - that means don't talk about yourself all the time. Promote other people and other ideas. It makes you look smart! Be respectable, interesting, compelling, and friendly. If you do share a link - make sure it's something your followers will actually want to look at.


Now go out into the Twitter Social Media world and Tweet!