Twitter's Gameplan for SXSW

Social media giant, Twitter,  plans on doing several things at the famous SXSW Interactive fest. One of their main objectives is to promote the site's video capabilities, which allows users to share easier than ever before, better advertising opportunities, and an autoplay option (possibly).

The past year, video has been on Twitter's mind and has consumed a lot of their efforts. They worked hard on launching their native video service, which impacted both social media marketing and search engine optimization efforts for brands, as well as keeping up with other social media companies. One of the events that sparked Twitter's efforts was Facebook's purchase of LiveRail in 2014, since Facebook wanted to improve their video service.

Until this year, Twitter's approach to video has been a little confusing, allowing multiple services to play video for Twitter. Now, it doesn't matter where the video was produced nor on which device, it will all be seamless and uniform. Now, with Twitter's native video platform, users can shoot and upload video directly to Twitter. Also, in efforts to create a better video experience digital marketing teams and general users, Twitter purchased SnappyTV; this allows lets media companies broadcast content quickly and sell ads with that.

Twitter is still working out an autoplay feature, allowing videos to begin playing as users scroll through their feeds. 

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