Monday, March 2, 2015

How to Get Your Audience to Give a Hoot About Your Digital Campaign

One of the most challenging parts of creating a successful campaign for digital marketing is generating consumer engagement. When your consumers don't give a hoot, they don't engage.

So how does a brand generate engagement from its consumers with social media marketing? Answer: by making consumer feedback part of the process and be heard!

When you make the consumer part of the process, granted, it has to be for something fun/worthwhile, then you will see their interest and willingness to engage will increase.

Let's look at one fantastic example of "making the consumer part of the process" from Lay's, the beloved brand from Frito-Lay. The past few years, Lay's has run the digital marketing campaign called, "Do Us a Flavor"; the highly-orchestrated creative internet marketing campaign has allowed consumers to submit their ideas for a great (or, rather terrible) potato chip flavor. The four best ideas (determined by user votes) are turned into flavors. From there, consumers purchase the chips and give their feedback; the winning flavor from that group is then turned into a real flavor and available for mass purchase for one year.

How wonderful is that? Not only is the consumer a vital part of the campaign, and more than just a purchaser, but the point of the campaign is worthwhile and fun! It matters that your campaign is worthwhile, otherwise, you still won't get any engagement. It is a delicate balance.

Does your business desire better engagement with its audience? Then email Integraphix - a Chicago SEO company - about how to create a campaign that makes consumers want to engage and can generate worthwhile ROI!