At SXSW Interactive, food trucks have become a bit of a staple for goers to enjoy. Food trucks have seen a resurgence in popularity across U.S. cities, especially here in Chicago as they are finally legal. At the SXSW festival, food trucks line the streets and sell their innovative recipes and twists on traditional food items, fitting with the innovative theme of the tech, music, and films at SXSW.
social media marketing at SXSW; all of them using their Twitter, Facebook, and Instagram profiles to generate buzz. Instagram creates a great platform for food trucks to promote themselves since it is visual and mobile based. With the support of hashtags, attendees can quickly view the different foods being offered by tapping on the different hashtags.
As a Chicago SEO firm that has visited the SXSW festival in prior years, we have spoken with many attendees who tend to skip the food trucks since their lines can grow to hours long. However, the lines this year have grown even more due to the stepped up presence on Instagram and more people flocking to SXSW.
Using Instagram allows the food trucks and restaurants in the area to connect with customers, even when they are not near their locations. Yes, that is true of all digital marketing other times as well, but it has a profound effect at SXSW since attendees can quickly move to their locations at any time.
However, the social bug has not bitten every SXSW attendee when it comes to finding a cure for their growling tummies, some still use the old-fashioned nose, eyes, and tastebuds. They smell, look for visual confirmation of good scent, and taste to confirm it was worth the purchase.
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