Monday, August 26, 2013

Updating Your Keywords

Successful search engine optimization is about having keywords. Keywords are what connect your website to what people search on search engines like Google, Bing, and Yahoo.

While finding the perfect keyword is important to the success of your search engine optimization it is more important to understand why you use the keywords you choose. An SEO consultant agency or internet marketing agency will know the importance of why certain keywords win over other keywords. One reason is because you want keywords that have lower competition while having higher amounts of searches. More importantly, an internet marketing firm will know that the keywords will speak to the company's target markets.

In addition to knowing why it is important to know the right keywords to choose for your search engine optimization marketing but it also what are your next set of keywords? The tricky thing about keywords is that after a while, they become less effective. If you know anything about marketing , then you know that consumers change their minds all. the. time. It is frustrating. Consequently, while certain keywords will work for a while, you will have to change them after a few months because people are no longer searching for those words as much as they used to.

Keywords are a cornerstone to successful and search engine optimization . Do it right and you're golden. The only trick is this, you won't always do it right.

Thursday, August 22, 2013

Why You Should Do Social Media Marketing

Why do social media marketing for your business? Is it even worth it? It is definitely something to look into if you want to grow your small business or if you want to build brand loyalty with your consumers. Here's the thing though, you want to grow your small business and you want to build brand loyalty with consumers. Social media has done a lot in the business world and done things that we did not even know were possible.

One way social media has impacted marketing, especially internet marketing is that it has enabled quick interaction between consumers and businesses. For example, Coca-Cola has a twitter account for Doc Pemberton, inventor of Coke, and when people tweet at him, he will respond and interact; of course their other twitters will do the same, but it is just cool to see. Other brand's twitter accounts interact. The reason this is so great is because it makes consumers feel like they are noticed by their favorite brands and can actually have their voice be heard. Being able to talk with a company is like talking to a friend; you are much more loyal and genuine with a friend than you are with a stranger.

A second way social media marketing has impacted internet marketing is by enabling companies to announce news much faster than they were able to in the past. For example, say a company want to announce a new promo opportunity or something like a logo change, they can do it via social media in a few minutes; in the past, they would have to rely more on traditional media and public relations to do this work.

A third way that social media has impacted marketing is by allowing companies to go places that they were not able to go before. I don't mean that they can establish offices in geographic locations that they couldn't before but rather get involved in things they couldn't before, or at least with as much ease. For example, MLB was able to post pictures on Instagram during the home run derby when in the days prior to social media, they couldn't post their own pictures of the home run derby as the derby was going on; not that there were rules against it, but uploading pictures to the computer and then to the internet took a lot longer than simply hitting a single button on Instagram.

Overall, social media has had a huge impact on marketing and has so many benefits to it; if your business is not in on the social media buzz, you can be missing sales and exposure.