Monday, February 9, 2015

YouTube is on the Radar for FOUR Startups

Is change in the air? Or, rather, on your computer screen? YouTube, the world's most popular video platform & an emerging influencer in search engine optimization rankings (it's owned by Google, hence the reason), could be challenged by four different startups.

So what are these "Davids" who are looking to take down "Goliath"?

  1. Victorious. Founded by Sam Rogoway, Michael Todd, and Bing Chen, this mobile-first platform allows creators have a house for their content, including their own apps. You can also interact with other users and fans as well as show off the content. This platform makes money by having in-app purchases, e-commerce, and standard ad formats. 
  2. 5by. Founded by Greg Isenberg, the mobile app recommends content to users (the content is divided by categories) due to the ratings they give on previously watched videos. Users of the app can share and chat about videos with other users, privately. The app makes money by brand sponsorships and highlighted videos. It has since been bought by Stumbleupon
  3. Vessel. Founded by Jason Kilar and Richard Tom, former execs from Hulu. This app hosts premium shows from publishers and creators. Those who use the service get dibs on first-look content. The company makes money from subscriptions and brands can purchase 5-second pre-roll for videos. 
  4. Pluto TV. Founded by Nick Grouf, Tom Ryan, and Ilya Pozin, the platform operates much like linear TV. It curates videos from many publishers and puts them into 100+ channels for viewers; viewers see their choices in an easy-to-use guide. This platform makes money from pop-up ads and interstitial videos. 
The internet changes constantly; one day, some company will be top dog and another day, a new guy on the scene is making a name for itself. This is why it is so important to be ranked on Google search results-- your website can be lost in the depths of the websites if it is not being promoted. Does you website have SEO services? 

Email Integraphix and see how our Chicago SEO company can help your site be noticed on the web.