Monday, July 11, 2011

Phoenix Marketing & SEO: Google Search Enhanced

Recently, Google launched a new search feature called 'Search by Image'. While experimenting with the feature, we defines 3 places where Google's search by image has a real advantage over traditional ways to find link building opportunities.

What is Search by Image? You can use images (either the url or uploaded) as your search term! The goal of Search by Image is to point you at websites that are related to that image. You can find more at the Google Blog.

Get Background on Industry Influencers
As we've often discussed, pinpointing the mass internet user's interests using them to creative connections, is an amazing way to get in influential people and businesses radar. If you do this correctly, using Twitter, Facebook or Phoenix SEO Marketing Agency, this can produce exposure and links to your website.

Not surprisingly, the most successful SEO consultants, are also the best at personal online branding. We've written a post or two about making your brand more consistent online and offline. Being very consistent in your use of logos in blogging websites, social media and in your marketing materials is extremely important.

When testing the new Google features using a our logo, I found an enormous amount of image results attached to comments and similar images (Dontcha love how BMW pops in there?).

Phoenix Google Search SEO
This also gave us a view of all the blogs we've commented on in the past few months. If used on a competitor, it could give you a distinct advantage because you can filter results by simply using their logo. 

Identifying Link Building Opportunities
Search for Popular Guest Posters! In the SEO community, Ann Smarty is THE person that is most synonymous with guest posting on blogs. Not simply because her over her website,, but because she's a prolific guest poster in her own right. Regardless of this, she's very good at maintaining her personal brand. So using Google Search by Image, you can search her profile image to look for guest posting opportunities, and link building opportunities on top of that.

Find Coverage That Didn't Result in a Link
Another great technique to find PR opportunities is to mine for stock CEO photos and participation that didn't result in a link for that company. Search branded logos and photos to find great pages where companies and employees are getting spotlighted.

Try it with any Fortune 500 Company and you'll find significant RP presence that can result in you getting a backlink.
Another way you can use Search By Image is to mine for press coverage and participation in offline activities that didn't result in a link. Searching by brand logos and "stock" CEO photos are a great way to find pages where a company or employee is getting highlighted.

For more information on Google Image Search, contact us at 847.537.0067 or visit us online at the following: