Friday, January 6, 2012

The Importance of Link Building

Chicago SEO :: Chicago Internet Marketing :: Internet Marketing Agency :: SEO Consultants

When it comes to Google and other internet Search Engine giants, the more links to have, the higher rankings you'll have. It's much like a popularity contest, and the more you have. It's quite the vicious cycle and all the search engines are the same.

The way Search Engines like Bing, Yahoo and Google judge this popularity is by the number of different websites that are connecting or linking to you. They know that if a great number of websites will link to you, then you must have something important or relevant to say; this will, over time, boost your rankings.

This is why Search Engine Optimization should focus on getting you quality back-links from several different websites. You'll find several ways to do this and may places and opportunities to create a back-link, and try to use several of them. Creating backlinks from several different websites will give you a greater chance of success than buying a pack of links from one website.

Link Build Services

Anyone who's worked in the internet marketing service industry knows the significance of building links on a regular basis. The entire idea of business online is built on strategic link building techniques. It might be confusing for those who don't know how internet marketing firms run, but it's a major part of our strategy.

What is a backlink though? A hyperlink, is a method of connection between two pages on the internet. There are two different types of links as well; external, a link on an outside website that leads to yours, and internal, a link within your own website that links to another page on your website. Both are extremely important for On-page optimization and link building.

Link building is the process by which SEOs create multiple links that connect back to a page on a client's website. Based on that client's payment plan and strategy, a specific amount of links can be created to the client's website by the SEO consultant. It can be done in several ways including blogging, social bookmark submissions, press releases, article writing and marketing, and guest posting and much more.

A link building strategy can cost anywhere from $300 to $1200+ per month depending on the keyword competition and amount of links the client wants. The number of links built per month can dictate how quickly a client's website rises in the ranks as well. Link building services can be found around the nation and even the world, but watch out for scammers. If you're buying a pack of links for $99 - you can best bet you're going to get what you pay for: poor quality links that could bring you more suffering than you want.