No one said the process of SEO would
be easy. Picking the right keywords is
crucial to maximizing your SEO efforts.
Now how does one go about picking the right keywords? This is a question we are frequently
asked. Keywords can be hard to pick, but
here are some tips on how to pick out keywords:
(1) Relevancy- This may seem
obvious, but it is important that the keywords you choose are relevant to your
business. We suggest jotting down a long
list of some ideas first. For now simply
focus on brainstorming. Just generate as
long of a list as possible to get started and keep them relevant. If you are having trouble generating a decent
list, then check out Google Insight or Google Keywords Tool. Type in a word to search it and you’ll be
able to see a list of other possible suggestions. Pretty cool!
(2) Traffic- Type your entire list
into Google Keywords Tool and check how much traffic there is on the
Internet from your suggested words. There
would be no point to picking a word or phrase that is never searched.
(3) Competition- Here’s where things
can get tricky. Think again if you are
trying to break into the top ten using a keyword with alot of
competition. If the sites utilizing
those keywords have mass amounts of traffic it will be even more difficult. There are programs available to help you in
this area such as SEO Power Suite and Market Samurai. You can also use Google Keyword Tool to check
to see if competition is low, medium or high.
SEO efforts can take time to be
effective, so hang in there. If you’re
still unsure about your keywords or anything else related to SEO, feel free to
contact us.
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