Monday, September 17, 2012

Why Your Business Needs a Blog

Here at Integraphix we love to spread the word about how vital SEO can be to your website and in turn, how vital it can be to your business.  SEO can turn your website into a usable sales tool, working for you around the clock.  Aside from optimizing your website, consider writing a blog based around the industry your business is in for further optimization.  Why you ask?  Here are 5 reasons why your business needs a blog today:

Blogs will boost your web presence:  Looking to get your brand or business more recognition?  Blogs help boost your business's presence on the web.  Social media sites make it easier than ever to "tweet a link" to your posts or add the link to Facebook, which helps expose your blog posts to a wide audience, a majority of which you may not have had access to without the help of social media sites.    

Blogs can create brand advocates: Do you find yourself visiting a blogger's blog site frequently just to see the latest postings?  Do you feel compelled by someone else's blog content and enough so that you are purchasing their products?  Yes, that is the power of a blog.  If your content is constantly new, fresh, and appealing, it can create brand advocates.

Linking abilities to products/services: A blog is a wonderful place to link to products or services that you may find yourself mentioning in a post.  Internal links to outside content are a great way to help blog and product popularity as well.  If your business has a product or two that you'd like to sell, try writing something compelling about it and internally linking your blog post to it.  

Makes information available to everyone: Blogs help keep people updated on what's going on with you and your company.  Maybe people aren't reading your company newsletter, but perhaps they are indeed reading your blog, then use your blog to keep them in the loop.  Even if they don't read the newsletter, they can still get a rundown of what's happening with your company through your blog posts.  

SEO capabilities and blogs: One of the top reasons we love blogs here at Integraphix is the capabilities it gives for SEO.  Google, Yahoo!, and Bing love, love, love fresh content!  Blogs are a continuous stream of new content, which will easily catch the content-scanning eyes of the search engines.  The more you write and provide updates, the better your search engine rankings will be.  Utilizing powerful keywords and internal linking back to relevant pages (like your website) can help boost your rankings.

Want to talk to us about blogging?  Feel free to leave a comment below or contact us.