Thursday, January 17, 2013

Why Your Company Needs a Blog

Yes, we have decided that we are going to 'blog' about 'blogging' today.  If you constantly find yourself putting off starting up a blog for your company, you should get started as soon as possible.  There are about a million good reasons why a company should have a blog and as a Chicago SEO company, we cannot stress a blog's importance enough.  If you have been putting it off, here's why you should get started today:

1- A blog is essential to boost your SEO: As a Chicago SEO company, we constantly tell our customers how effective a blog is for boosting their website's SEO rankings.  Search engine crawlers love, love, love fresh, brand new content being added to a website on a constant basis.  Sticking a blog right on your website will give you the ability to add that fresh content every time you post something new.  Postings give you a chance to utilize keywords and show search engines that you are actively using and updating your website.  When we do web design for a client we typically create a built in blog right on the client's website.  We suggest having multiple blogs if you can keep up with it.  The more blogs your company has that link back to your company's website, the better off you are in the world of search engine optimization. A blog, whether your blog is through blogger or you are using a blog on your website, gives you a great place to add links back to your website, which is also a great way (if not the best way) to boost SEO rankings.

2- A blog is a great place to show that you are the expert in your industry: Refine your list of potential blog topics and stick to talking about topics related to your company's industry.  Say you own a coffee shop, then topics that you should blog about should all surround the industry you belong to.  Keeping it relevant will help search engine's crawlers identify who your business is and what you do and will give you a chance to become the expert in your industry.  Your blog gives you a special place to show what you know and impress potential customers.  

3- A blog is a great way to interact with potential and current customers: A blog is a great place to spearhead conversations with your potential and current customers.  Your blog will keep your customers informed and has the ability to help you reel in potential customers.  Just like your social media profiles, blogging is another great way to bring the social aspect to your business.

4- Your blog will help you build your brand: Blogging is a simple way of helping you establish your brand.  Blogging gives you the ability to make your brand more personal and drive more traffic to your company's website, which in turn helps you build your brand.  Perhaps lots of people begin reading your company blog, then great!  Put on your sales hat and lead those blog readers back to your company's website.  That gives your company all the more potential to get that brand exposure you have been craving.

5- Blogging will help keep yourself and your customers in the loop:  Since your company blog should take on topics related to your industry, it can serve as a learning tool not only for your readers and customers, but also for yourself.  A great way to stay current with the latest industry trends is to blog about it.  Your blog could also serve as a vehicle for communicating the latest company news almost like a company newsletter.

Looking for tips on creating a company blog?  We'd be happy to discuss blogging with you.  Feel free to comment below or contact us.