More than 3/4s of online shoppers use search engines to guide their decisions on where to purchase an item online; this means that if your site is not utilizing SEO, then it is missing a large segment of shoppers in the marketplace. When you are a large business, getting recognized is how your business continues to gain sales; when you are an entrepreneur or small business, it is how you survive. Here, we have 5 ways that SEO can help an entrepreneur and small business.
- Reputation management. When your business is getting started, any amount of negative reviews, press, or other information can make a huge dent. If you are on the attack, being proactive, then you are able to put good news out there and create the first impression on your terms.
- Figure out what they are searching for. In SEO, you use keywords to allow search engines to pick up on your online content; when the search engines connect the keywords with you, you are posted as a result to those terms when people use them in searches. If someone searches for "Chicago tshirt company" and that's a keyword you use, then you have a greater chance of being seen by the searcher. It helps you understand what your consumers are looking for and how much they look for those things.
- Traffic to your site increases. When you do search engine optimization then you allow more people to see your site, thus, more people will go to it. A large company can get away with less SEO than a small one since they have a larger consumer base to know of and talk about their site/business. Getting this traffic to your site is free and can generate some real sales.
- Social media. Using social media is a great aspect of SEO because it can allow your business real time customer service, news, and promotion. You can create great links to other businesses and people in the community. The more your name appears on the internet, the better your SEO will be.
- Credibility. When you are shown on the internet and as an expert, then your credibility (ethos) will be given a higher rating by consumers. When a company earns the trust of a consumer, the brand loyalty is what can create long-term sales.