The last year, Twitter has been working out how it would construct its built-in video system, if it decided to implement it. This new feature would give Twitter users and digital marketers a way to create great footage within the app. If you attended the CES 2015, then you likely saw this being shown.
In a previous blog (seen here), we talked about this being in Twitter's plans and the possibility that the videos would play when users scrolled over them. This is the setup that Facebook has and it has shown to be a lucrative and efficient way for some good ROI that both consumers and brands love.
Video has proven that it is great for social sharing and is being embraced by many companies, including search giants Yahoo & Google, as well as social media giants Facebook, Snapchat, and Pinterest.
Twitter is not newbie to the video scene, they own Vine and have implemented other cool formats like GIF support in recent years. Twitter's new video feature will operate differently than what we see elsewhere.
How will it be different?
- 6 seconds to impress- Viewers will get a 6 second preview of the video, enticing them to click and watch the full thing. However, this is not limited to the first 6 seconds of the video, so digital marketing agencies must choose their 6 seconds wisely.
- No sound at the start- The autoplay will not have sound until the viewer clicks to watch the rest of the video (we see this with Facebook's autoplay feature). Of course, this means that advertisers will not pay until consumers click.
- There will be a good length of time- Videos will be given the option to run up to 10 minutes. Of course, any one of our Chicago SEO specialists will tell you that the average user only watches for about 30 seconds.