Remember at the beginning of the year when Google and Twitter announced a deal that would allow tweets to show up in Google search results? Well the two tech giants are delivering on their promise and now Google is showing tweets in search results on mobile; Google has mentioned that the effects of the deal will show up on desktop searches in the near future.
Our Chicago SEO team did a test run and it looks like tweets will appear on the page in a slider format. If you search for a hashtag, or keywords that are strong enough on Twitter, those tweets will appear one at a time with the option to see "more tweets for [subject]."
The only trouble is that there doesn't seem to be any rhyme or reason for where the tweets appear on the results page; sometimes they appear at the top and sometimes they appear in the middle or bottom. Sometimes the tweets won't appear on the search results at all. Presumably, according to our SEO agency, is that you will see the tweets surrounding a hashtag or topic when that subject is trending.
Even though social media marketing was becoming more and more of a common practice for businesses, this deal between Google and Twitter has put it on the fast track.
If your business is not taking SEO or social media for business seriously, it needs to start doing that. If you have no idea how to do that or don't have the time, then call or email Integraphix and get a free consultation.