Thursday, August 23, 2012

Why Your Website Needs SEO Today

Here at Integraphix we fully believe in the power of Search Engine OptimizationSearch Engine Optimization, or SEO, is essentially the process of improving your website’s keyword usage, content, graphics and organization to achieve better search engine rankings amongst engines like Google, Yahoo! and Bing.  We are not just a Chicago Design Firm, in fact we do much more than just design. Through SEO we make websites visitor and search engine friendly.  We are a full service Chicago Marketing Company that simply wants to see our clients succeed and one way we know how to help our clients is to build websites that are fully optimized.  Here are some of our top reasons why you need to optimize your website:

(1) More traffic to your website: The main reason you probably have a website is to generate business by attracting new customers and maintaining relationships with all of your current customers, right?  SEO will help you drive more traffic to your website.  Search engines like Google, Yahoo!, and Bing will rank your site higher for relevant keywords, which will help usher in traffic to your website.  Choosing the right keywords and being ranked highly for those keywords will get you more traffic or visitors to your page, which should help bring you more business.

(2) Improves your website's overall appearance: Chicago SEO companies, or any SEO Company for that matter, typically recommend changes to your website that will greatly improve its appearance and functionality.  Having a more functional, aesthetically appealing website will help attract customers that you are attaining through the SEO process.  How will the improved appearance help your rank higher?  Well-organized websites tend to rank higher than unorganized websites, which makes sense.  Organized websites are easier for search engines and visitors to read.  Optimized websites use fewer large graphics, have fewer irrelevant pages or posts, and load faster, which will no doubt help your website maintain and attract new traffic. 

(3) You can spend less on online advertising: With SEO you are essentially advertising your website for free.  There’s no need to deal with pesky pay-per-click ads when you are doing SEO.  Yes, the process of SEO can take time and be a tad time consuming, but in the end it’s worth the money you will save on doing less online advertising.  SEO is a process that takes time to go into effect and build up, but once it does it will pay for itself probably more than a burst of online ads.

(4) Your website becomes your ultimate sales tool: When optimized, your website becomes one of your best assets and biggest sales tool.  You may be in bed sleeping, but millions of people are up late at night and they’re checking out your website and perhaps, they’re buying your products all while your catching some zzzz’s.  Your website needs to be more than just some brochure that people either (A) never see or (B) disregard and SEO is the key to avoiding both the A and B. 

We know SEO can be a confusing topic, so feel free to comment on this post or speak directly with us.