As an SEO firm, we write lots of blogs and yes, we do employ these techniques.
So how do you get people to find your title intriguing enough to care to read the whole blog? Consider these tips:
- Use lists. "5 Ways to…" Use a number to get the person to understand how long the post is (they are usually easier to read) and give a good solution. Also, try to keep the number towards the beginning of the post.
- Unique info. When you have information that no one else has, that is great. For example: "Lessons you have never heard before…" or something to that effect.
- Give solutions to problems. "How to fix this problem with easy solutions".
If you are going to put keywords in your post, which is a good idea, make sure to insert them naturally. Don't put keywords in your titles and shove them in there awkwardly. One great way to accomplish this is to have a keyword in mind when you create that sentence or perhaps the post as a whole.
A main thing to remember with titles is to keep it short and sweet (K.I.S.S.). You don't want to have a blog title that is as long as the post itself. Everything in moderation.