Directing more organic search traffic to your website is the main goal of your search engine optimization, but driving more to your site only really matters if it is the right kind of traffic. The right traffic matters because it is what will convert the web traffic into customers!
Remember, the first time someone goes to your site, they are likely not ready to convert; a web visitor might need a few visits to your site before they decide if they want to
buy from your or not.
There are a lot of micro-conversions you can keep track of to see how well you are converting your web traffic. One way to track the micro-conversions is to set up goals in your Google Analytics account. Setting up goals allows you to measure how well visitors complete actions that you want to measure. Want to see how many web visitors click on your "contact" page? This is something you can measure with goals.
Analyzing and tracking your goals will allow you to see the quality of your organic SEO visitors versus the quality of the direct traffic, social referrals, etc. You can see which of these traffic sources has been giving you the best conversion rate.
Don't be surprised if the organic search traffic is the smallest traffic source your site has. That is rather common.
Viewing this data will enable you to show your boss just how valuable SEO is. Due to info like this, a client might just decide to increase their search engine marketing budget! One can hope, right?
Our Chicago SEO firm always makes sure to set up goals in Analytics because it allows our SEO specialists to view info that cannot be seen otherwise. It just makes sense.
Does your SEO company set up goals for you? Or, if you do your own, do you set up goals? Maybe it is time to discuss this tactic with an SEO firm that knows how to do it and get you data you need to win the SEO battle. Contact Integraphix about our SEO services and get noticed on the web!