10 years ago, Search Engine Optimization was spam. People who knew very little about the practice could manipulate the search engines with very little effort and huge results. Nowadays, it's much more difficult and takes more than simple trickery to get results. The following myths, however prevalent in the current SEO scene, need some busting, by yours truly, Integraphix.
Myth One: Search Engines don't "see" Images
While this is correct that the actual image itself can't be seen by search engines, applying appropriate tags to the image can benefit your image search capabilities and on-page optimization efforts. While not a huge benefit, Alt Text and Image Filenames does make a difference and should be included in your SEO strategy.