Since Google released its Florida update in 2003, they have kept an unofficial rule that they would not release any big updates like Panda or Penguin around the holiday season. However, that run ended this year with a series of Penguin updates.
The first round of Penguin was released October 17, 2014; however, since then, Google has released four more updates. On Nov. 27, Dec 2, 5, and 6, the world saw updates from Google for its Penguin filter. The releases in December have not officially been mentioned by Google but publisher reports make it pretty clear.
The Google Penguin update is Google's filter on spam. When a website is slammed by the update, it has to clean up its spam and wait until the next Penguin update is released to have a chance at freedom. If the site did what it was supposed to, then Google will lift the penalties.
In the past, Google has blatantly mentioned their path for avoiding releases like these at this time of year, however, someone decided that the move would be abolished… at least in 2014.
This certainly can have a scare on those who are not confident in the SEO abilities but there are no reasons to be afraid as long as you use common sense, make sure you stay on top of what is known about "Google approved" practices, and you take care of things.
Do you want to be ranked on Google with search engine optimization? Then chat with Integraphix and see how our white-hat SEO techniques are going to help your business be seen on the web.
We are a Chicago SEO firm and have Los Angeles SEO firm, New York SEO company, Phoenix SEO company, and Charlotte SEO firm offices.