Monday, December 29, 2014

What SEOs and Social Marketers Can Learn from NASA

NASA teaches us a lot of stuff, such as the effects of various science experiments in space and other really cool & interesting phenomenon; however, they have also taught us "creatives" a thing or two about our own domain.

The days leading up to a campaign can be petrifying. You wait for the time when everything is going as you planned it to; social media marketing posts all the way up to online ads, everything has to be perfect and your results are ideal. The launch is set to happen.

This launch is what NASA infamously refers to as "liftoff", our Chicago SEO team says "infamous" because the line, "We have lift off" is known by 99.99999999% of humans on the planet, probably. As creatives, we are always wanting to believe that our work is so necessary to planet survival that the work has to be done right now and that the world is watching as it happens. This level of pressure can make it so we don't recall the tips we've learned along the way.

Marketers are not the only people to understand this pressure, remember, NASA has the task of getting a huge rocket ship into space. They want people to know the level of pressure they have.

Now and then, NASA invites social media influencers to a program called NASA Social, in which the influencers attend a launch and document the whole thing. Here are some of the things that can be learned from seeing the launch of a spaceship, such as Orion.

  1. Make your brand loyalists and all stakeholders a priority. Yes, brand loyalists are under the "stakeholder" umbrella. Now, with each step of the launch, NASA Social gives attendees the same level of exposure as the press. They can meet with NASA leaders and go inside building where the spacecraft is being built, etc. By giving the social influencers this level of access, NASA is going above and beyond for their brand fans. 
  2. Get help when needed. There are few journeys one can make solo. However, the journey of going into space and leaving the atmosphere is not one of those journeys. NASA calls in lots of help, including the U.S. Navy and its own employees. As humans, we like to try and do things ourselves instead of calling in help. 
  3. If conditions are not optimal, wait. Do you ever see a space launch during a hurricane? No. We don't even see them happen during a thunderstorm. Why? Well, these less than optimal conditions are not going to increase the chances of a successful launch, which are already hard to get. NASA waits as long as it needs to for perfect conditions to execute the launch. 
  4. Test and retest. NASA runs multiple tests on things they do, especially when it comes to launches. They never say, "Well, this will be the first launch for this aircraft. We've never seen what it can do or tested for any flaws. But we have some eager astronauts and we'd hate to say 'No'". By the time the launch arrives, they know everything because the tests have informed them of the necessary info. Can mistakes still happen? Yes. 
  5. Think big. NASA has shown several interviews about Orion, the ship destined for Mars. Why Mars? Well, we've been to the Moon and the ISS plenty of times, Mars has yet to be conquered by anything more than a satellite (We see you, Rover). 
NASA has a lot of intelligence behind it, much like a successful marketing campaign

As a Chicago SEO company, we strive to know the latest and best techniques and help clients gain exposure and heightened success. Do you want to hire a creative marketing agency that knows what will work for your company because it looks at you as unique and not cookie-cutter? Then talk to Integraphix