Mobile payments are really gaining some footing here with marketers in 2014 and expectedly in 2015. With moves such as Apple Pay and partnerships with payment companies, mobile payment options are showing the business world they are worth taking a look at.
How does this relate to SEO? Square is becoming a main competitor for keywords such as mobile payment and digital money.
A leader in the mobile payment world, Square, is leading the charge and make a serious name for itself. What has the company done in the past few weeks to be so dangerous?
Square helped create vanishing money. No, not like a robbery but rather money transfers via Snapchat. Square partnered with Snapchat to launch mobile payments, called "Snapcash", which lets users keep debit card info within the app so they can send money between friends. As to the popularity of this feature, we are not sure since it launched very recently and understandably, there is skepticism about the safety with users.
Becoming buddies with Apple. In the past, it was seen that Square and Apple would be competitors since Apple Pay requires different payment systems than Square; however, that alleged feud has turned into a friendship. However, Dorsey, of Square, wants to build a payment device that can house all kinds of payment in one.
Going back to school, er, old school. One thing that is holding up the immense takeoff of mobile payments is the habit of swiping a card that consumers are still used to. Due to this, Square has decided to let its merchant clients sell gift cards to consumers; for only $1.50, merchants can customize gift cards to sell to their consumers. Why gift cards? Well, gift cards are still an incredibly lucrative option for businesses to invest in.
While Square may not be doing search engine optimization for keywords such as "mobile payment" or "digital payments", they are certainly known for them and rank well for them, regardless. If you want to be known for words and phrases like Square is for those words and phrases, then hire Integraphix-- a digital marketing firm and be remembered!