An enormous amount of press releases are distributed over the internet and added to online pressrooms daily - but how are those releases found? SEO. It's an extremely important aspect of press releases that PR Firms should pay attention to. Simply put: why wouldn't you try to maximize the visibility of your press materials?
A considerable number of releases are distributed over the wires and added to online pressrooms every day, so search engine optimization—or SEO—remains an important tactic for PR professionals.
Take care in reading this checklist for Press Release Optimization and remember: SEO is the enhancement, not the primary goal. Your release is ultimately for human media persons, not Google.
Showing posts with label PR Agency. Show all posts
Showing posts with label PR Agency. Show all posts
Monday, November 14, 2011
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