1. 42 % of all searches click on the top ranked link in Google, Yahoo and Bing. Only 8% of people click on the second link in succession! From here, the click-through-rate continues to drop.
2. When these are artificially switched through SEO, the click-through-rate drops yet again due to compelling copy. This demonstrates the importance of compelling and engaging content.
3. While 42% of users click the top rank, 62% of all users click on a link within the top 10 rankings (better known as the first page).
4. 23% of searches progress to the second page, though at this point, they'll try another keyword or give up.
