http://www.integraphix.com/blog/article/7-small-business-web-design-tips-chicago
Most legitimate companies, small or large, have some sort of web presence these days. Typically, most consumers won't even know a business exists without it! Since much of our time is spent online, in search engines, and, apparently, on Facebook, it is becoming more and more a necessity to have a website for your Phoenix, AZ small business. Venturing into this realm of internet and web design mysteries can be a little scary at first, but with the following 10 Tips, and an awesome Arizona web design firm, you'll have a shiny new website in a matter of weeks!
Tip #1 - Use Analytics Tools
Always ask your Phoenix web development company to install and give you access to Google (or other) Analytics for your website. This may not have much to do with the actual design, but in terms of quality, this is how you can tell what's working, what's not, and where your traffic is coming from. It will also tell you what people are doing with your website once they're actually on it, so you can see where changes need to be made.
Tip #2 - Clear, Logical Navigation
It doesn't matter if you're selling a product, a service, or yourself - your website and how users navigate it, needs to make sense. Make it especially easy for users to get back to your home page. You can do this by having a 'home' button, or simply making your logo a link. Both is better! The bottom line: Don't make users search click more than twice to get where they want to go on your website. Example: To get to this blog, all you had to do was click 'Blog' and then click on the blog title. Two clicks and you're here!
Tip #3 - Legibility and Fonts
You may have a favorite font, and that font may be Papyrus, but keep in mind that not everybody can actually read that font. It's best to keep it simple, legible and perhaps even fall into the trend of using large typography.
Tip #4 - Make an Impression with your Header!
It's potentially the first, (and last) thing your user will see when they visit or leave your website, so make it count!
Tip #5 - Use High Quality Photos Only
This is extremely important and the most forgotten aspect of most small business web design efforts. The pictures are not professionally taken, are fuzzy and pixelated (even by web standards) and lack the dynamic edge that can sometimes make or break a website. It may be an extra expense, but always get your web photos professionally taken. If you can't afford professional photography, take a look at istockphoto or some of the other stock photo libraries and buy some great photos for your website. It will be worth the effort and money spent to have clear, professional photos on your website.
Tip #6 - Follow SEO Standards
This is usually the last thing business owners think about. It's usually the last thing web designers think about unless they're well versed in the industry and common practices. It is essential to design your website, and choose your CMS based on your SEO goals and needs. If possible, stick to a CMS that makes SEO easy for you instead of having to hack the system to get it to work for you. This means having a CMS that allows you to dynamically change Title Tags, Meta Data, Alt Tags and SEO Friendly URLS all within the CMS itself. And Remember: Title Tag, Meta Description, H1 and body copy are the most important factors in SEO. Content is King!
Tip #7 - Use an Experienced Web Design and Graphic Design Team
Above all, do not hire your kid nephew to design a website that is meant to portray the best of your business. If your website looks like an amateur did it, it may give of the impression that you don't care enough to invest in your business. That can rub a customer the wrong way and cost you a sale. To avoid losing customers based solely on your website's design, hire an experienced, knowledgeable Phoenix, AZ web design and development company to design an effective, beautiful website that works for you and your customers.
There are hundreds of tips, tricks and web design techniques that could be added to this list. If you're not sure where to start, give us a call at 480-442-6106 to schedule and appointment. We'll help you not only put your best foot forward, but give you insight you may not have even thought of before.
Tuesday, September 27, 2011
Tuesday, September 20, 2011
Fake Page Rank: What is it and how to detect it
Chicago SEO
Fake PageRank. Is this new to you? It was new to me until I saw a link request come through the other day from a website that claimed to have a Page Rank of 5. Of course, being dutiful, I checked the site out, not really intending on taking the bait, but noticed something odd. There were only 5 articles on the site and the domain age was only a few months. How could this website have a PageRank 5? Let's back up though...I'm going to tell you what a fake page rank actually is, how to check for it, and unfortunately, how to get one. Since PageRank is important for Search Engine Optimization, it's not surprising that people have found a way around getting high PR websites the ethical way. Read along to see how shady SEOs are scamming poor webmasters into paying for links on websites that will soon lose their relevancy.
Fake PageRank: What is it?
A real PageRank is Google's way of giving a website credibility and authority. A Fake PageRank is this: when a domain expires, the PageRank of the domain is still valid until Google updates their PageRank for all domains. Some cunning SEOs have bought up those high PR domains and built websites on them in a matter of days creating...a brand new website with AWESOME PageRank. But the PageRank is from the old website. Most definitely not the new one.
How to GET Fake PageRank
Just like I said - buy an expired domain with awesome PR. If you participate in Link Exchanges, which I suggest you do NOT - watch out for websites that are new, have little content on them, or appear to be spammy. They probably are!
How to check for Fake PageRank
The easiest way? Search for the domain in Google search, http, .com and all. What you'll find is a ton of 404 Not Found links from the previous website. You can also find out how long the website has been up by checking WhoIs and any Domain Registrar. If the website is less than a year old - the PR is most likely bought and paid for.
Phoenix Web Designer shares tips!
Phoenix Web Design
Site structure is the backbone of website designs. Good layout and organization are crucial to the functionality of your site. Without careful planning and design sense, it is impossible to grow your content without having to undergo a complete overhaul of the site. Structure also plays an important role in optimizing your site for search engines and bounce rate of visitors. So here's what you need to know:
Basic structure of the site
Each site should contain three main components: home page, main sections and subsections. For navigation purposes, your site must be no more than two levels deep and stick to the standard "in two clicks any user should be able to get the home page" or to any other page for that matter. Beyond simple user satisfaction, the site structure should be designed with search engines in mind making it easy for robots to index your site and search keywords.
Home
The homepage is the most important page because it gives users their first impressions of your site. The home page should contain text and links limited and contain no more than 400 words in total. Search engines and users to see the first page, so make it a priority.
The main sections
You may think that the main sections of the website sections. These sections should pay attention to keywords and use them whenever possible. Search spiders to index these pages after interviewing the main page, so make sure the main sections as SEO friendly as possible.
Paragraphs
Subdivision down each of your main sections into smaller, more bits of information. In this section, content is king. All important data on your website will live on these pages.
Understanding these basic principles will give you the foundation for the structure of the site. With effective planning and logical design of Web sites, you can create a site that is both SEO and user-friendly.
Monday, September 19, 2011
Local SEO Tips and Tricks
As many of you know, Local SEO is just as important as Organic National SEO is to your business. Since gaining rankings nationally for more generic keywords can take months, if not years based on competition and keyword strength, harnessing the power of Local SEO is terribly important for ranking fast. The top ways to rank locally is to employ some keyword research on the local level.
Do your Keyword Research
Keyword research on the local level of search engine optimization is just as important as doing it for a national program. Take into account local slang and word choice, and what the locals call your particular service. Also - pay attention to your long-tail keyword phrases; if you're not going to get specific, you're not going to rank highly for several different keywords across the board. Example: If you're a florist, don't just try to rank for Chicago Florist. Try to rank for Rose Shop in Chicago or Wedding flowers in Chicago. The key is the city you choose. Choose several cities around your area if you live in a suburban city, and don't just go for the big city if your service can be easily accessed in the city itself.
Keep your Google Place Page Updated
If you've ever searched for a service or product 'in' a city, you've probably seen a Google Map pop up with several places indicated on them with letters. These are Place Pages that companies have claimed and optimized. Make sure you claim your business so you can take advantage of the local business you can get through it.
Your Physical Address is Crawlable
If your website is Flash or the only place your address is listed is in an image, you can't take advantage of this. Google's spider bots will crawl your website and find your address - if it matches the address you've put on your Place Page, it will get ranked higher - so make sure text is not in an image.
Reviews!
Have your clients review your business on Google! Reviews help your page to rank higher - but make sure they're real reviews - fake reviews can get your place page AND your website banned from Google's search index.
Website Homepage Authority
The Page Rank and Relevancy of your website is important for any SEO campaign, especially local seo. In order to show up in Google's local results, you have to have a strong website and an optimized place page.
Traditional Backlinks/Inbound Links
As with any SEO campaign, inbound links to your website are important to rank Locally. Make sure you're using the correct anchor text as found with your keyword research rather than linking using your URL.
Local Directories
Submit your website to local website directories including Yahoo Local, Yelp, Judys Book, Urban Spoon (for restaurants), Insider Pages and more. You'll reap the benefits of better brand recognition and the backlink you get from it.
There you have it! Seven great ways to get started on your Local SEO campaign. If you need help, or if you'd like to talk about how we can help you with your Local SEO program, give us a call at 847.537.0067 or email us directly.
Do your Keyword Research
Keyword research on the local level of search engine optimization is just as important as doing it for a national program. Take into account local slang and word choice, and what the locals call your particular service. Also - pay attention to your long-tail keyword phrases; if you're not going to get specific, you're not going to rank highly for several different keywords across the board. Example: If you're a florist, don't just try to rank for Chicago Florist. Try to rank for Rose Shop in Chicago or Wedding flowers in Chicago. The key is the city you choose. Choose several cities around your area if you live in a suburban city, and don't just go for the big city if your service can be easily accessed in the city itself.
Keep your Google Place Page Updated
If you've ever searched for a service or product 'in' a city, you've probably seen a Google Map pop up with several places indicated on them with letters. These are Place Pages that companies have claimed and optimized. Make sure you claim your business so you can take advantage of the local business you can get through it.
Your Physical Address is Crawlable
If your website is Flash or the only place your address is listed is in an image, you can't take advantage of this. Google's spider bots will crawl your website and find your address - if it matches the address you've put on your Place Page, it will get ranked higher - so make sure text is not in an image.
Reviews!
Have your clients review your business on Google! Reviews help your page to rank higher - but make sure they're real reviews - fake reviews can get your place page AND your website banned from Google's search index.
Website Homepage Authority
The Page Rank and Relevancy of your website is important for any SEO campaign, especially local seo. In order to show up in Google's local results, you have to have a strong website and an optimized place page.
Traditional Backlinks/Inbound Links
As with any SEO campaign, inbound links to your website are important to rank Locally. Make sure you're using the correct anchor text as found with your keyword research rather than linking using your URL.
Local Directories
Submit your website to local website directories including Yahoo Local, Yelp, Judys Book, Urban Spoon (for restaurants), Insider Pages and more. You'll reap the benefits of better brand recognition and the backlink you get from it.
There you have it! Seven great ways to get started on your Local SEO campaign. If you need help, or if you'd like to talk about how we can help you with your Local SEO program, give us a call at 847.537.0067 or email us directly.
Monday, August 29, 2011
When to call a Phoenix SEO Firm
SEARCH ENGINE OPTIMIZATION FIRM
The core element behind success in the website promotion world is SEO Website Promotion. It can facilitate your business's website to achieve top SEO Optimization rankings on hot SE's such as Bing, Yahoo, and Google.
If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Phoenix. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Arizona marketing companies for your firm.
It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid Scottsdale SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Arizona State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.
Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher Phoenix Arizona SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.
If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.
If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Phoenix. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Arizona marketing companies for your firm.
It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid Scottsdale SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Arizona State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.
Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher Phoenix Arizona SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.
If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.
When to call a Chicago SEO Firm
The core element behind success in the website promotion world is SEO Website Promotion. It can facilitate your business's website to achieve top SEO Optimization rankings on hot SE's such as Bing, Yahoo, and Google.
If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Chicago. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Chicago marketing companies for your firm.
It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Indiana State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.
Pay Per Click/Google Adwords is one of the imperative paid SEM/SEO Website Promotion marketing method which can facilitate your web site to straightly Publicise consumer products/services in close proximity to the top SEO results of hot SE's such as Google, Yahoo, and Bing. Organic search results on the other hand is a slow but rewarding process internet promotion process which can eat up between 4-9 months or higher (based upon no. Of keywords/search engines targeted).
SEO Positioning/Optimization can be identified as a composite internet promotion process and it can eat up whole lot of time/budget. Thus, Companies should make certain that your SEM/SEO Web Site Marketing consultant has expertness in ceding highest SEO optimization rankings for your online business website . Companies ought to simply ask for existing client references. You could observe various SEO/SEM Website Promotion experts projecting to have optimized websites for 500 satisfied corporate clients, but if you simply request them to provide 1 single corporate client reference they could dawdle.
Thus, Clients must make certain to employ an SEM/SEO Website Promotion service professional which could facilitate your website to achieve top SEO Optimization rankings. Your web site should be simply approachable to clients making a search online and it ought to be ranking near the top SEO results of hot SE's such as Bing, Yahoo, and Google.
Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.
If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.
If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Chicago. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Chicago marketing companies for your firm.
It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Indiana State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.
Pay Per Click/Google Adwords is one of the imperative paid SEM/SEO Website Promotion marketing method which can facilitate your web site to straightly Publicise consumer products/services in close proximity to the top SEO results of hot SE's such as Google, Yahoo, and Bing. Organic search results on the other hand is a slow but rewarding process internet promotion process which can eat up between 4-9 months or higher (based upon no. Of keywords/search engines targeted).
SEO Positioning/Optimization can be identified as a composite internet promotion process and it can eat up whole lot of time/budget. Thus, Companies should make certain that your SEM/SEO Web Site Marketing consultant has expertness in ceding highest SEO optimization rankings for your online business website . Companies ought to simply ask for existing client references. You could observe various SEO/SEM Website Promotion experts projecting to have optimized websites for 500 satisfied corporate clients, but if you simply request them to provide 1 single corporate client reference they could dawdle.
Thus, Clients must make certain to employ an SEM/SEO Website Promotion service professional which could facilitate your website to achieve top SEO Optimization rankings. Your web site should be simply approachable to clients making a search online and it ought to be ranking near the top SEO results of hot SE's such as Bing, Yahoo, and Google.
Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.
If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.
Friday, August 19, 2011
Use Press Releases to build Brand into your Business!
Press releases are an excellent chicago marketing tool for company's that want more exposure and more "face time' with their potential clients. Building brand is important to businesses because it is essential that their names become synonymous with the product or service that they are selling. Just as gaining exposure for the business is key, it is also essential to retain that same level of interest for the business if the goal is to keep the customer coming back for more. When a company establishes its brand identity, it is thereby starting to establish itself also as a viable market force. Building brand identity can be achieved by distributing and disseminating frequent and pertinent company information through press releases that re targeted towards niche audiences.
Finding what appeals to the customer is also a component of building brand into your business and retaining customers. This area of marketing is essential to the success of any company, any size. Market research surveys can help business owners better understand what it takes to target customers and find out what they want and what they will buy. This information can then be used in the company's press release to act as a motivational sales tool and entice the customers to buy.
Often, the reason that companies fail to build brand into their companies using press releases is because they fear that it will not work. They think that the press release should only be used as an announcement tool and not as a marketing tool, which is what a press release is. Quite the contrary is true. Using your company's press releases to build brand will work and will work well if it is implemented correctly.
To be effective at building brand into your company using press releases, you only need to ensure that your press release adequately mentions your company's products, objectives and customer service mission while also making the announcement that it was generated for.
Chicago Brand Identity Design
Chicago Brand Design
Chicago Logo Design
Chicago Marketing Firm
Top Marketing Firms
Chicago Graphic Design
Tuesday, August 16, 2011
How to SEO Optimize a YouTube page
Phoenix SEO Company
Years ago, people began watching videos on the internet and moved away from print and television as their primary source of news. We even find ourselves not watching the news anymore due to the mass amounts of information on the internet. Now video has become, especially through YouTube, the main source of news for the public not counting Facebook and Twitter. Anyone can go online at any time and watch YouTube videos about the big game, world events and even wars. At the same time, someone can learn how to use Photoshop brushes correctly through user submitted tutorials on YouTube. Then why is someone using Photoshop correctly important to an Phoenix SEO company?
YouTube is now used as a search engine for many of today's internet savvy youth and business professionals. It's also the most powerful marketing tool available for video marketing and marketing in general. In addition to that, YouTube was acquired by Google, and therefore, all videos get indexed instantly. A fully Optimized and SEO'd YouTube Channel that has engaging and oft-viewed videos will not only provide a powerful, followable link to your chosen website, but also drives more traffic to your page and your website in general.
Optimizing your YouTube Page
Your YouTube channel needs to be optimized as well to provide a focused area of content that you've uploaded. Use a broader range of keywords instead of the tight confines of each video, give it a good title and have your website at the ready on the sidebar. You could even upload an industry specific image in the background that has a keyword optimized name. This will accompany all videos and help you build your brand.
Optimizing your YouTube Videos
Video Title
Your Video title is the number one priority for video search abilities. It's quick access for your visitors to scan and read the title, and it's the main reason for a viewer clicking on the link itself. If it's not a good title, or doesn't include their keywords, it's not going to provide the search you want it to.
Video Description
A good description can be an extension of your title and can let slip a benefit of watching the video, it could be a problem solved or a solution to some technical detail, the key is a further encouragement to click play on the video and right at the start you could add a couple of web urls, so that they get noticed, because either before watching the video, but more than likely after they will click on them urls to see what you are all about, if they thought the video was useful or even entertaining.
If you need help with Video Production or Video Optimization, give us a call at 623.696.0258 for more great tips on YouTube Video Optimization.
Friday, August 12, 2011
Phoenix SEO: Long Term or Short Term SEO?
Businesses are continuously having to cut costs in an ever tight economical environment and all of the marketing and advertising they do has to almost guarantee a result and return on that investment. That marketing needs to grow the business without the long-term marketing costs increasing. Business owners want profits and, in order to be (stay) profitable, expenses need to be kept at a minimum in every area. Even marketing.
Unfortunately, an advertisement in a paper is a tangible object. Phoenix SEO is not. Instead of looking at SEO as an investment, since it is an intangible service, most business owners don't want to pay a lot of money to have their website optimized. But, let's look as some statistics and companies.
Coca-cola.
Walmart.
JCPenney
Pepsi.
You know of them right? Because they've never stopped advertising. They've never quit their SEO and SMM efforts because the saying goes...out of sight, out of mind. And it's true! You think if Coca-Cola stopped advertising and Pepsi took advantage of it that Coke would survive? Perhaps for a while, due to loyal customers, but what about new customers? Pepsi would win out in the end.
We often talk to business owners that want to invest temporarily in SEO or Social Media Marketing, and just do it until it starts working and then taper off or eliminate it later. Like I said before, if Coke stopped advertising and Pepsi didn't...who gets the new client? Pepsi.
If you STOP your SEO efforts...your rankings will fall, your traffic will fall and the people who didn't stop WILL take your high ranking from you.
Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.
When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.
Phoenix SEO
Phoenix Search Engine Optimization
SEO Phoenix AZ
SEO Company in Phoenix, AZ
Phoenix Website Optimization
Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.
When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.
Phoenix SEO
Phoenix Search Engine Optimization
SEO Phoenix AZ
SEO Company in Phoenix, AZ
Phoenix Website Optimization
Chicago SEO: A Long Term or Quick Fix Solution?
Businesses are continuously having to cut costs in an ever tight economical environment and all of the marketing and advertising they do has to almost guarantee a result and return on that investment. That marketing needs to grow the business without the long-term marketing costs increasing. Business owners want profits and, in order to be (stay) profitable, expenses need to be kept at a minimum in every area. Even marketing.
Unfortunately, an advertisement in a paper is a tangible object. Chicago SEO is not. Instead of looking at SEO as an investment, since it is an intangible service, most business owners don't want to pay a lot of money to have their website optimized. But, let's look as some statistics and companies.
Coca-cola.
Walmart.
JCPenney
Pepsi.
You know of them right? Because they've never stopped advertising. They've never quit their SEO and SMM efforts because the saying goes...out of sight, out of mind. And it's true! You think if Coca-Cola stopped advertising and Pepsi took advantage of it that Coke would survive? Perhaps for a while, due to loyal customers, but what about new customers? Pepsi would win out in the end.
We often talk to business owners that want to invest temporarily in SEO or Social Media Marketing, and just do it until it starts working and then taper off or eliminate it later. Like I said before, if Coke stopped advertising and Pepsi didn't...who gets the new client? Pepsi.
If you STOP your SEO efforts...your rankings will fall, your traffic will fall and the people who didn't stop WILL take your high ranking from you.
Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.
When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.
Chicago SEO
Chicago Search Engine Optimization
SEO Chicago
SEO Company in Chicago
Chicago Website Optimization
Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.
When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.
Chicago SEO
Chicago Search Engine Optimization
SEO Chicago
SEO Company in Chicago
Chicago Website Optimization
Subscribe to:
Posts (Atom)