Thursday, April 9, 2015

5 Myths About SEO That Are 100% Wrong

There are lots of myths out there about SEO, some of them have validity, while others are just wrong. Here are some of the worst offenders out there.

  1. Search engine optimization is a big scam. It is sad but true that many business owners feel this way. They have been sold on SEO by not-so-honest SEO companies; they promise SEO services but deliver no results. If you are paying for SEO and not getting traffic and/or rankings after a few months (maybe not fantastic data, but it's still there) then you have fallen prey to inadequate SEO techniques. 
  2. Google can figure out how which URL is the main one. Many website developers and owners like to think that creating many URLs for the same site is a good idea in hopes of having more URLs to rank for. Sure, it sounds like a good idea to have lots of optimized URLs for the same site but it is not! Google will never figure out which is the main one. Your site will suffer because of it. 
  3. Google doesn't work for extended periods of time. Some people have this belief because they did SEO, it worked, then it didn't. Just because SEO stopped working perfectly after a period of time doesn't mean it doesn't work for a long time. If it stops working after a while, then something needs to be fixed. Such as…
    1. Link degradation
    2. Old keywords
    3. Outdated content
    4. Your competition is outperforming you
    5. Etc. 
  4. Link building doesn't work. The classic, and founding, method of SEO is not dead nor has it ever been. Old-fashioned link building is still liked by search engines and is still a heavyweight in determining your rankings. 
  5. SEO and social media marketing are not connected. This is not true at all. They are heavily connected. Your activity on Google+, Twitter, and even Pinterest (somewhat Facebook and others) are monitored by Google and can even rank! Beyond that, the more activity you have on social media, the more exposure you have, the more traffic your site gets, the more SEO does for you. 
Don't fall prey to the myths that float around about SEO. If you have questions about SEO, then contact Integraphix and see how our Chicago SEO company can help your business get noticed on the web!