Wednesday, April 29, 2015

Why are YouTube Ads Much More Appealing to Brands These Days?

Mobile advertising is no longer the drag that it once was. YouTube has released reports that have given great information about the growth, popularity, and effectiveness of the ads that run on the platform.

Google has mentioned that more and more brands are advertising on YouTube, which is great, but fewer and fewer people are skipping them.

Some of the reasons, according to Google, is the quality of the creative in the ads. This has helped increase the amount of clicks by 25 percent over the past year. Overall, the amount of brands advertising on YouTube rose 45 percent.

So why are more brands on YouTube ads? Aside from their effectiveness appearing to increase, they have also been cheaper for brands to buy. The cost of an ad on the platform was down 13 percent, which was appealing to brands, not taking their newfound success into account.

Google has made tremendous strides in search quality for smartphones and tablets.

Your brand needs to expand its reach? Consider YouTube ads! Trust a Chicago internet marketing agency that knows how to create top quality creative for internet ads.