Just six days from now, Google's mandate for sites to be mobile-friendly or "be square" will go into effect. This SEO update has gone with a different process than previous updates since this update came with an official warning.
Google made the announcement in March saying, "Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal…" As of now, it seems that site rankings will be hit with searches on mobile devices, it is yet to be seen if rankings will be hit on desktop/laptop searches.
The change comes as a result of a major uptick in mobile searches (searche
s done on tablets and smartphones). Sites that are not mobile-friendly are a pain to navigate on those devices and so Google wants to reward the sites that have taken the initiative to be mobile-friendly; on that same not, Google is punishing the sites that are making it difficult for mobile-searchers to view the web.
A major thing to note is that sites must pass a mobile-friendly test, proctored by Google search crawlers. Also, the friendliness is determined at the page level, not site-wide.
Google has been telling web designers and developers to make their sites mobile-responsive for years now but it was more of a suggestion, now, Google is putting its foot down. Its mighty, mighty foot.
If your site is not mobile-friendly, please email Integraphix- a Chicago SEO company and Chicago web design business.